Personal profile
Personal profile
Dr. Yitian Xie is an Assistant Professor at the Department of Intelligent Operations and Marketing, Xi’an Jiaotong-Liverpool University. Her research focuses on Cybersecurity Behavior, Human Factors in Information Security, User Trust in Digital Systems, and Strategic Management & Innovation, adopting an interdisciplinary approach that integrates information systems management, psychology, and business analytics. She explores individual security risk perception and response mechanisms, and studies how to optimize user trust and safety experience through user-centered strategic design and innovative intervention strategies. Her research findings have been published in top international journals, including Computers & Security, Information and Management, and European Journal of Information Systems.
Google Scholar Profiles:https://scholar.google.com/citations?user=LV9M1VIAAAAJhl=en
Research interests
Cybersecurity Behavior
Human Factors in Information Security
User Trust in Digital Systems
Strategic Management & Innovation
Experience
Assistant Professor, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, 2022.09 - present
Lecturer, International Business School Suzhou, Xi’an Jiaotong-Liverpool University, 2022.02 - 2022.06
Teaching
IOM 207 Qualitative Research Method in Management (module leader)
IOM 302 E-business Strategy and Modeling
BUS 457 Dissertation (PG level)
BUS 303 Dissertation/Final Year Project (UG level)
Education/Academic qualification
Fellowship, Higher Education Academy, UK
Award Date: 1 Sept 2025
Ph.D. in Management Information Systems, University of Jyväskylä, Finland （June 2022）
Master in Psychology, East China Normal University （2016）
Research areas
- Behavioral cyber security
- Information security education, training, measurement
- User segmentation and psychological targeting
- E-business strategy and modeling
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 11 Sustainable Cities and Communities
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Collaborations and top research areas from the last five years
Projects
- 1 Finished
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Improving the knowledge retention in embedded anti-phishing training: A comparison study based on memory theories
Xie, Y. (PI)
1/01/24 → 31/12/25
Project: Internal Research Project
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Cognitive Biases and Industrial Applications of AI-Generated Creativity: A Systematic Literature Review and Future Agenda
Luo, Y., Deng, B., Xie, Y. & Liu, O., 1 May 2026, (Accepted/In press) Proceedings of the Conference on Social Web and Information Management (CSWIM 2026).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Tailoring Fear Appeal Messages by Incorporating Self-Construal Theory to Enhance Persuasiveness
Xie, Y., Willison, R. & Jiang, H., 8 Apr 2026, (Accepted/In press) Proceedings of the 34th European Conference on Information Systems (ECIS 2026).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Color Sensitive or Price Sensitive? Testing the Hue Strategy and Framing Strategy on Consumers’ Reservation Intention based on a Facebook A/B Testing
Li, K., Xie, Y., Deng, B. & Willison, R., 2025, Proceedings of the 9th Conference on Marketing Science and Innovation (MSI 2025).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Discovering the juxtaposed affordances in digitally transformed live streaming e-commerce: A mixed-methods study from a vicarious learning perspective
Hua, Y., Wang, D., Xin, L. R., Chang, F.-K. & Xie, Y., 3 Jul 2024, In: European Journal of Information Systems. 33, 4Research output: Contribution to journal › Article › peer-review
39 Citations (Scopus) -
Testing the dominant mediator in EPPM: An empirical study on household anti-malware software users
Xie, Y., Siponen, M., Laatikainen , G., Moody, G. & Zheng, X., May 2024, In: Computers and Security. 140, 103776.Research output: Contribution to journal › Article › peer-review
Open AccessFile2 Citations (Scopus)1515 Downloads (Pure)
Activities
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America’s Conference on Information Systems 2025 (Event)
Xie, Y. (Reviewer)
14 Aug 2025 → 16 Aug 2025Activity: Peer-review and editorial work of publications › Publication Peer-review
File -
CNAlS-UNNC Paper Development Workshop
Xie, Y. (Participant)
13 Jul 2025Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …
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Pacific Asia Conference on Information Systems 2025 (Event)
Xie, Y. (Reviewer)
5 Jul 2025 → 9 Jul 2025Activity: Peer-review and editorial work of publications › Publication Peer-review
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Enhancing Information Security Management: Optimizing Training and Education in the Digital Age
Xie, Y. (Supervisor)
27 May 2025 → 30 Aug 2025Activity: Supervision › Completed SURF Project
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From "Necessary Cost" to Strategic Asset: Redefining the Investment Return of Information Security Training
Xie, Y. (Speaker)
15 May 2025Activity: Talk or presentation › Invited talk