Personal profile
Personal profile
Dr. Yiming Chen is an Assistant Professor of Cultural and Creative Industries at the Academy of Film and Creative Technology, Xi’an Jiaotong-Liverpool University. Beginning his career in media production before moving into creative practice teaching and academic research, he brings a practice-informed perspective to the study of digital media and cultural industries. His research sits at the intersection of digital media cultures, platform policies, and AI-driven media technologies, with particular attention to how emerging media infrastructures reshape creative labour, screen industries, and the governance of contemporary cultural sectors.
His work has been published in internationally recognised journals, including Media, Culture & Society, Telecommunications Policy, Social Media & Society, Journalism Studies, and the International Journal of Human–Computer Interaction, etc. In 2025, he published the co-authored monograph Governance of Micro-Dramas, which systematically examines the development of China’s emerging micro-drama industry from a governance perspective.
Educated across China, the United Kingdom, Sweden, and Belgium, he combines international academic training with professional experience in media production, curriculum development, academic leadership, and research-informed creative practice. His research draws on multi-sited fieldwork across Asia and Europe.
Research interests
- Algorithmic Governance and Platform Media
- AI, Automation, and Content Production
- Digital Cultural Industries and Creative Labour
Teaching
I currently teach in the Cultural and Creative Industries programme. Modules taught include:
- Research Methods in Cultural and Creative Industries
- Audience Experiences and Cultural Consumption
- Project Design and Planning
- Content Production Research
- Campaigns & Distribution Project
Awards and honours
- Teaching Excellence Award
- All-Round Excellence Award
Personal profile
At the Academy, I currently serve as:
- Chair of the Research Committee
- Subject Director for Entrepreneurship and Industry
- Director of the Art, Technology and Industry Research Center (ATIRC) https://www.xjtlu.edu.cn/en/study/departments/academy-of-film-and-creative-technology/research-centre
- Director of Postgraduate Research
- Director of Content Production Pathway, CCI programme
Personal profile
Editorial Board, Journal of Digital Media and Policy
https://www.intellectbooks.com/journal-of-digital-media-policy
Education/Academic qualification
PhD, media production, Uppsala University
Research areas
- Algorithmic Governance and Platform Media; AI, Automation, and Content Production; Digital Cultural Industries and Creative Labour
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 11 Sustainable Cities and Communities
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Collaborations and top research areas from the last five years
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Continuity in AI Imaging Pedagogy: Rethinking Teaching Frameworks in the Era of Multi-Modal Generative Systems
Lau, K. (PI), Chen, Z. (Team member), Chen, Y. (Team member) & Xun, J. (Team member)
1/02/26 → 31/08/28
Project: Internal Research Project
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Generative AI literacy for postgraduate students in the humanities and social sciences
Qiao, Y. (PI) & Chen, Y. (CoPI)
1/09/25 → 31/08/27
Project: Governmental Research Project
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Innovative pathways for the high-quality development of Suzhou’s cultural and creative industries under emerging consumption patterns and the integration of culture and technology.
Chen, Y. (PI)
1/12/24 → …
Project: Collaborative Research Project
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Industrial history of Guangdong broadcasting (1923–2023)
Lin, X. (PI) & Chen, Y. (Team member)
31/08/21 → 30/08/24
Project: Governmental Research Project
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AI resurrection: Technological, Ethical, and Spiritual Discourses Conflicts on Posthumous Communication in China
Liu, L. & Chen, Y., 17 Apr 2026, Provoking Generative AI Futures: Merging Theory and Praxis. Luttrell, R. & Bowman, N. D. (eds.). 1st Edition ed. New York: RoutledgeResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
Open Access -
From emotional struggles to digital resistance: How content creators challenge platform governance and reconstruct identity in copyright disputes
Cai, D. & Chen, Y., 3 Mar 2026, In: Media, Culture and Society.Research output: Contribution to journal › Article › peer-review
Open Access -
Power Interplays on Maternal Bodies: Representing Childbirth and Maternal Agency in Chinese Documentary Film
He, J. Y., Liu, L. & Chen, Y., 13 May 2026, In: Women's Studies in Communication.Research output: Contribution to journal › Article › peer-review
Open Access -
Becoming Otherwise: Undefined Lives beyond the Given (成为别样：超越既定人生 未被定义的存在们)
Kim, K. (Photographer), Chang, Y. (Photographer), Shao, J. (Producer) & Chen, Y. (Photographer), Aug 2025Research output: Practice-based research output › Digital, Visual or Audio-visual Creative Work › Recorded/rendered creative work: Audio-visual recording
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Bodily Discursive Practices of the Female AI Presenters
Chen, Y., Liu, L. & Ge, Y., 12 Jun 2025.Research output: Contribution to conference › Paper › peer-review
Activities
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The Co-Creation Frontier: AI’s Role in Creative Workflows of Micro-Dramas
Chen, Y. (Supervisor)
1 Jun 2025 → 10 Sept 2025Activity: Supervision › Completed SURF Project
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Navigating Cross-Cultural Communication in the Digital Age: Opportunities and Challenges
Zhang, X. (Organiser), Kuang, X. (Organiser), Adhikari, D. (Organiser), Herold, D. K. (Organiser), Huang, G. (Organiser), Pellitteri, M. (Organiser), Ma, R. (Organiser), Hu, H. (Organiser), Ji, D. (Organiser), Han, J. (Chair), Jiang, Y. (Chair), Gao, C. (Chair), Liu, L. (Chair), Zhang, H. (Chair), Milić, V. (Chair), Wang, Z. (Chair), Lin, Y. (Chair), Ong, S. W. (Chair), Wu, K. (Chair), Zhu, Z. (Chair), Wang, Q. (Chair), Zhu, Y. (Chair), Mu, H. (Chair), Liu, X. (Participant), Bilby, J. (Participant), Andriano-Moore, S. A. (Participant), Yang, L. (Participant), Lewis, A. (Participant), Zhang, J. (Participant), Wang, Q. (Participant), Liu, Z. (Participant), Prieler, M. (Participant), Chen, Y. (Participant), Liu, Y. (Participant), Van Mensel, L. (Chair), Tang, B. (Member of programme committee) & Ruan, Z. (Member of programme committee)
28 Mar 2025 → 29 Mar 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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'Multi+' - 2024 MSc Cultural and Creative Industries Winter Exhibition
Li, Y. (Organiser) & Chen, Y. (Organiser)
2 Dec 2024 → 4 Dec 2024Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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PhD Application Sharing Event
Andriano-Moore, S. A. (Speaker), Terui, T. (Speaker) & Chen, Y. (Speaker)
18 Apr 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Negotiating Age in the Attention Economy: Creative Practices and Affective Work of Elderly Digital Creators
Chen, Y. (Supervisor)
1 Jan 2024 → 1 Jan 2027Activity: Supervision › PhD Supervision