Yibin Yu

Yibin Yu

Assistant Professor

20212025

Research activity per year

Personal profile

Personal profile

Yibin Yu is a distinguished auditory artist and filmmaker. He earned his Master’s in Film Production with distinction from Daejin University in South Korea. He graduated from the Beijing Film Academy with a Bachelor of Fine Arts. He was recognized for his academic and creative excellence during his studies, receiving multiple academy and advertising creativity awards.

Currently, Yibin serves as an Assistant Professor at the Academy of Film and Creative Technology (AFCT) at Xi’an Jiaotong-Liverpool University. His research focuses on the digital documentation and reconstruction of world cultural heritage sites, the application of virtual reality (VR) in film production, and the impact of artificial intelligence (AI) on audiovisual language and narrative forms.

In the creative field, Yibin undertakes diverse roles as a director, producer, composer, and sound supervisor. He has contributed to a wide range of acclaimed films, including Season of Good Rain (South Korea), Return Ticket (winner of Best Original Screenplay at the 48th Golden Horse Awards), The Gardener (Iran), Wind Blast, Crimes of Passion, Freeze Frame (UK), and Genome Hazard (Japan).

His involvement in game projects spans globally renowned titles such as Final Fantasy, Jurassic World, Call of Duty, Ring Fit Adventure, Age of Empires, Romance of the Three Kingdoms, and Don't Starve. Additionally, he has contributed to the production of over a hundred commercials, showcasing his expertise and creativity across multiple disciplines.

Research interests

Art Exhibition

Cultural Heritage

Film Production

Game Localization

Online Education

Experience

Director, Shanghai Bijian Culture Media Center, 2020-Present

Partner, WeCORD (USA), 2020-Present

Project Manager / Sound Supervisor, SIDE Shanghai, Pole To Win, 2019-2020

Consultant / Sound Manager, Mirror Picture, 2017-Present

Producer / Sound Supervisor, Amber Motion, 2014-Present

Regional Manager / Producer, Studio SH (Korea), 2010-2014

Sound Supervisor, Keypoint Cinerent Studio (Beijing) Ltd., 2009-2010

Producer, Beijing Bo Tong Ya Shi, 2008-2009

Teaching

FTA309 - Single Camera Project

FTA308 - Mediated Project

FTA305 - Collaborative Project

FTA225 - Sound

FTA215 - Directing Craft and Practice

FTA212 - The Art of Sound

FTA109 - Introduction To Sound

FTA007 - TV and Short Video Production

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 11 - Sustainable Cities and Communities
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

MFA, Daejin University

BFA, Beijing Film Academy

Person Types

  • Staff

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