Personal profile
Personal profile
Dr Yi LIU is an Assistant Professor at the School of Intelligent Finance and Business, Entrepreneur College, Xi'an-Jiaotong-Liverpool University. She obtained the Bachelor and Master of Management degree in Finance from Harbin Institute of Technolog, and Doctor of Philosophy degree in Supply Chain Management from University of Bath, UK. Prior to joining XJTLU, she worked for a few financial services companies with great industrial experience.
Dr Liu's research interests include e-commerce, sustainable logistics, last-mile delivey, customers and retailing behaviour, and marketing strategies. Her research has been recognized by international conferences, blogs etc. She is active in working with globally renowned academic scholars and industrial partners.
Education/Academic qualification
Bachelor, Harbin Institute of Technology
Master, Harbin Institute of Technology
Master, The University of Bath
PhD, The University of Bath
Research areas
- sustainable logistics
- consumer behavior
- marketing strategy
Person Types
- Staff