Projects per year
Personal profile
Personal profile
Yaxiong (Sherry) Li received her Ph.D. in Economics from the University of Auckland in 2021. Her primary research lies at the intersection of experimental and behavioural economics, with a particular focus on gender, leadership, decision-making, neuroeconomics, and consumer behaviour and preferences. She combines laboratory experiments, field surveys, biometric measurements (such as EEG and eye-tracking), and cross-cultural methods to investigate how individuals make strategic, emotional, and value-driven choices
Research interests
Experimental Economics, Gender, Leadership, Comsumer Research
Experience
Professional Teaching Fellow, Business Masters, University of Auckland, 2019
Lecturer, New Start Programme, University of Auckland, 2014-2017
Assistant Professor, XJTLU, 2020-present
Teaching
Dissertation/Capstone consultancy project (IOM 421)
Final Year Project (BUS 303)
Microeconomics 1 (ECO 217)
Trends in Economics and Finance (ECO 004)
SMO 405 Management Dissertation
ECO 415 Business Analytics Dissertation
ECO 004 Trends in Economics and Finance
ECO 303 Final Year Project
ECO 217 Microeconomics 1
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D, University of Auckland, 2021
Person Types
- Staff
Fingerprint
Dive into the research topics where Yaxiong Li is active. These topic labels come from the works of this person. Together they form a unique fingerprint.
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Packaging Design and Localization of New Zealand Products Exported to the Chinese Market.
Si, S. (PI), Kakuda, N. (CoPI), Li, Y. (Team member), Kahiya, E. (Team member) & Young, E. (Team member)
1/11/24 → 1/11/26
Project: Internal Research Project
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Exploring Gender's Role in Leadership: A New Perspective on Narrowing the Gap
Li, Y. (PI)
1/01/24 → 31/12/26
Project: Internal Research Project
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Population Medicine and Sustainable Development: European Opportunities in collaborating with China to improving global health (sub-project)
Liu, F. (PI), Bai, Y. (Team member), Li, Y. (Team member) & Tu, G. (Team member)
1/06/24 → 31/08/24
Project: Collaborative Research Project
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Taste the joy: How multisensory simulation enhances young adults' hedonic expectations for healthy foods
Yang, Y., Sun, W., Li, Y. & Huang, J., Jan 2026, In: Food Quality and Preference.Research output: Contribution to journal › Article › peer-review
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(Un)Willing to lead? Men, Women and the Leadership gap
Li, Y., Sbai, E. & Chaudhuri, A., 2023, (Submitted).Research output: Contribution to conference › Paper › peer-review
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Gender, Context and Trust
Li, Y., Chaudhuri, A. & Paichayontvijit, T., 2023, (In preparation).Research output: Contribution to conference › Paper › peer-review
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An experimental study of gender differences in agency relationships
Li, Y., Sbai, E. & Chaudhuri, A., Feb 2021, In: Journal of Behavioral and Experimental Economics. 90, 101650.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
What's in a frame? Goal framing, trust and reciprocity
Chaudhuri, A., Li, Y. & Paichayontvijit, T., 1 Dec 2016, In: Journal of Economic Psychology. 57, p. 117-135 19 p.Research output: Contribution to journal › Article › peer-review
19 Citations (Scopus)
Activities
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Chinese Scholar Marketing Association (External organisation)
Li, Y. (Member)
5 Jul 2025 → 5 Jul 2028Activity: Membership › Membership of committee
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Gender Differences in Consumer Confidence: A Time Series Analysis
Li, Y. (Speaker)
25 Jun 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Humanities and Social Sciences Communications (Journal)
Li, Y. (Reviewer)
1 Aug 2024 → 21 Aug 2024Activity: Peer-review and editorial work of publications › Editorial work
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Personality and Trust: An Exploration of MBTI Types in the Trust Game
Li, Y. (Supervisor)
28 Jun 2024 → 28 Aug 2024Activity: Supervision › Completed SURF Project
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Cognitive and Emotional Landscapes of Surplus Food Consumption: A Neurobiological Exploration Across China and Spain
Li, Y. (Supervisor)
1 Jun 2024 → 31 Aug 2024Activity: Supervision › PhD Supervision