Projects per year
Personal profile
Personal profile
Xue Bai is an assistant professor at the XIPU Institution (Think Tank), XJTLU. She obtained her PhD from the University of Liverpool. Her doctoral research focuses on e-services adoption among older consumers in China, and evaluates the effects of adoption on their quality of life and wellbeing. Dr. Bai was enlisted in “2022 Innovation and Entrepreneurial Doctors of Jiangsu Province (江苏省双创博士) . She is interested in research concerning technology adoption, technologial innovation, older consumers and the development of biopharmaceutical and general health industry.
Research interests
Technology adoption
Tehnological innovation
Older consumer
The development of biopharmaceutical and general health industry
Experience
Assistant Professor, XIPU Institution (Think Thank), Xian Jiaotong-Liverpool University, 2021-present
Teaching Assistant, International Business School Suzhou, Xian Jiaotong-Liverpool University, 2016-2020
Teaching
APH438 Pharma Commercialization and Marketing (2026 to present)
HSS301 Health Humanity (2024 to present)
LIF001 (2025 to present)
APH 422 MSc Applied Statistics Dissertation (2023 - 2025)
Awards and honours
2022 Innovation and Entrepreneurial Doctors of Jiangsu Province (江苏省双创博士)
Education/Academic qualification
Fellow of Higher Education Academy (UK), Advance HE
Award Date: 1 Sept 2025
PhD, University of Liverpool UK
Award Date: 1 Mar 2021
Master, MRes Management , University of Liverpool UK
Award Date: 1 Jul 2016
Master, MSc Information Management and Business Technology , Loughborough University
Award Date: 31 Jan 2016
Research areas
- Technology Acceptance
- Technology innovation
- ageing-in-place
- intergenerational suppport
Keywords
- H Social Sciences (General)
- HD28 Management. Industrial Management
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Yangtze River Delta Research Base for S&T Innovation and Sustainable Development
Song, Y. (PI), Zhu, X. (Team member), Bai, X. (Team member), Lin, Q. (Team member), Gu, C. (Team member), Hu, C. (Team member), Ge, Y. (Team member), Xu, Y. (Team member), Yao, X. (Team member), Lin, L. (Team member), Li, H. (Team member), Ruan, Z. (Team member), Xu, S. (Team member), Ma, F. (Team member), Kuang, X. (Team member), Hao, J. (Team member), Meng, M. (Team member), Liu, X. (Team member), Han, J. (Team member), Wang, X. (Team member), Cao, X. (Team member), Chen, Y. (Team member), Zong, L. (Team member), Zhang, X. (Team member), Xie, L. (Team member), Sun, J. (Team member), Chen, B. (Team member), Lu, X. (Team member), Jiang, J. (Team member), Lu, N. (Team member), Fang, W. (Team member), Li, Z. (Team member), Xu, Z. (Team member) & Shen, W. (Team member)
1/01/26 → 31/12/29
Project: Governmental Research Project
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苏州与杭州人工智能产业发展模式对标研究
Bai, X. (PI), Ge, Y. (Team member) & Yao, X. (Team member)
1/05/25 → 26/09/26
Project: Internal Research Project
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" Bridging the Digital Gap: A Multi-Dimensional Study on Reverse Socialisation"
Bai, X. (PI)
1/01/25 → 31/12/27
Project: Internal Research Project
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Bridging the Digital Gap: A Multi-Dimensional Study on Reverse Socialisation
Bai, X. (PI)
1/01/25 → 31/12/27
Project: Internal Research Project
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2022苏州生物医药产业发展白皮书
Song, Y. (PI), Lin, Q. (CoPI), Bai, X. (Team member), Ge, Y. (Team member) & Shi, H. (Team member)
Project: Internal Research Project
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Intergenerational Support, Digital Engagement, and Subjective Well-being: A Gendered Path Analysis among Chinese Older Adults
Bai, X., Moraros, J., Song, Y. & Fendos, J., 2026, (In preparation) In: Social Science and Medicine.Research output: Contribution to journal › Article › peer-review
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Towards Sustainable Digital Inclusion: Community-Based Practices for Older Adults in Urban China
Bai, X. & Song, Y., 10 Jun 2026, The 12th Asian Conference on Aging & Gerontology (AGen2026).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Open Access -
Age identities of older adults in China: navigating care and services in later life
Bai, X. & Song, Y., 2025, (In preparation) Healt Cultures in the Global South .Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Digital Medical Booking System and Potential Inequality of Healthcare Service
Bai, X., 2025, (In preparation) In: Social Science and Medicine.Research output: Contribution to journal › Article › peer-review
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From Catch-Up to Leadership: Firm-Driven Innovation Ecosystem and China’s Global High-Tech Competitiveness—A Case Study of Hangzhou’s Six Tech Dragons
Song, Y., Bai, X., Ge, Y. & Yao, X., Jul 2025.Research output: Contribution to conference › Paper
Activities
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Community Influences on Elderly Digital Adoption in Urban China: A Diffusion of Innovation Perspective
Bai, X. (Supervisor)
Jul 2025 → Aug 2025Activity: Supervision › Completed SURF Project
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Phase 14 S-RED Programme
Bai, X. (Organiser) & Xu, Y. (Participant)
May 2025 → Jul 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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Lifestyle Factors and Mental Health in Older Adults: The Combined Effects of Social Engagement, Physical Activity, and Social Support in China
Bai, X. (Supervisor)
Jul 2024 → Jan 2025Activity: Supervision › Master Dissertation Supervision
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Association of Lifestyle and Cognitive Impairment among the Elderly in China: The Interactive Effects of Drinking, Exercise, and Dietary Diversity
Bai, X. (Supervisor)
Jul 2024 → Jan 2025Activity: Supervision › Master Dissertation Supervision
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Special phase: An investigation of the development of "Information Technology (IT) + Biotechnology (BT)" in Suzhou
Bai, X. (Participant) & Lin, Q. (Participant)
12 Sept 2023 → 29 Oct 2023Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …