Personal profile
Personal profile
Dr. Xiaoxi Zhu is Assistant Professor at the XIPU Institution (Think Tank), XJTLU. She obtained her PhD from the London School of Economics and Political Science (LSE). Her doctoral thesis focuses on the political economy of the Chinese film industry in post-WTO China, explicating the trend of depoliticised politics in China at large and its ramifications for Chinese cinema. Her research interests include cultural industry and policy, gender and media studies, mental health and communication, and discourse analysis.
Awards and honours
The Innovation and Entrepreneurship Doctor Fellowship of Jiangsu Province, 2021
Education/Academic qualification
PhD Media and Communications, London School of Economics and Political Science, UK, 2020
MA Media Industries, University of Leeds, UK, 2010
BA Journalism, Nanjing University, China, 2009
Research areas
- Cultural industry and policy
- Gender and media studies
- Therapeutic culture
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 5 Gender Equality
Collaborations and top research areas from the last five years
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The Yangtze River Delta Research Base for S&T Innovation and Sustainable Development
Song, Y. (PI), Zhu, X. (Team member), Bai, X. (Team member), Lin, Q. (Team member), Gu, C. (Team member), Hu, C. (Team member), Ge, Y. (Team member), Xu, Y. (Team member), Yao, X. (Team member), Lin, L. (Team member), Li, H. (Team member), Ruan, Z. (Team member), Xu, S. (Team member), Ma, F. (Team member), Kuang, X. (Team member), Hao, J. (Team member), Meng, M. (Team member), Liu, X. (Team member), Han, J. (Team member), Wang, X. (Team member), Cao, X. (Team member), Chen, Y. (Team member), Zong, L. (Team member), Zhang, X. (Team member), Xie, L. (Team member), Sun, J. (Team member), Chen, B. (Team member), Lu, X. (Team member), Jiang, J. (Team member), Lu, N. (Team member), Fang, W. (Team member), Li, Z. (Team member), Xu, Z. (Team member) & Shen, W. (Team member)
1/01/26 → 31/12/29
Project: Governmental Research Project
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Triumph of therapeutic or crisis of modernity: A cultural sociological study on the gendered therapeutic culture in urban China
Zhu, X. (PI)
1/01/24 → 31/12/26
Project: Internal Research Project
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Research on the Internationalization Layout, Implementation Path, and Risk Response Strategies of Suzhou Enterprises
Zhu, X. (PI), Song, Y. (Team member), Bai, X. (Team member), Hu, C. (Team member), Ge, Y. (Team member), Xu, Y. (Team member), Yao, X. (Team member), Li, H. (Team member), 沈俊烨 (Team member), 丁毅 (Team member) & 邵珍 (Team member)
9/09/25 → 14/11/25
Project: Governmental Research Project
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Research on Supporting Women's Scientific and Technological Innovation in the New Era
Song, Y. (PI), Wang, X. (Team member), Zhu, X. (Team member), Ge, Y. (Team member) & Li, H. (Team member)
22/05/24 → 31/12/24
Project: Governmental Research Project
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A case study of global digital cultural industries and its implications for Suzhou
Zhu, X. (PI), Lin, Q. (Team member), Hu, C. (Team member) & Ye, K. (Team member)
12/05/23 → 15/10/23
Project: Governmental Research Project
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Popular feminism with Chinese characteristics: A feminist study of the first season of reality TV show Sisters Who Make Waves
Zhu, X., 2025, Routledge Handbook of Chinese Media, 2nd.Research output: Chapter in Book or Report/Conference proceeding › Chapter
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苏州低空经济发展的现实挑战与路径探索
Song, Y., Bai, X. & Zhu, X., Nov 2025Research output: Book/Report/Edited volume › Commissioned report
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Status, Challenges, and Recommendations for Digital Transformation of SIP
Song, Y., Zhu, X., Lin, Q. & Bai, X., 15 Jun 2023, Social, Economic, and Cultural Development in Suzhou: Policies and Practices. Liverpool University PressResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
Activities
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Seeking the AI Confidant in the Self-Care Age: The Affective Use of AI for Psychological Well-Being among Chinese Youth
Zhu, X. (Supervisor)
2025Activity: Supervision › Completed SURF Project
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Transitional spaces: Therapeutic culture and the unnamed crisis in urban China
Zhu, X. (Speaker)
2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Building city image through new media: An analysis of multi-platform strategies of Harbin’s government
Zhu, X. (Supervisor)
2024 → 2025Activity: Supervision › Master Dissertation Supervision
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Representations of Chinese Post-00s Athletes in Official Media: A Case Study of China Daily’s Coverage during the Paris 2024 Olympics
Zhu, X. (Supervisor)
2024 → 2025Activity: Supervision › Master Dissertation Supervision
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The Impact of Dating Apps on Dating Behavior- A Case Study on SOUL
Zhu, X. (Supervisor)
2024 → 2025Activity: Supervision › Master Dissertation Supervision