Projects per year
Personal profile
Personal profile
Dr. Xiaofei Song is an Assistant Professor in the Intelligent Operations and Marketing Department at the International Business School Suzhou (IBSS). Dr. Song completed her PhD at the University of Nottingham Ningbo China and subsequently worked with Beijing Normal-Hong Kong Baptist University before joining XJTLU in 2025. Dr. Song’s research interests span Marketing and Information Systems, with work published in the Journal of Management Analytics, Journal of the Academy of Marketing Science etc.
Education/Academic qualification
PhD, Ph.D. in Strategy (Information Systems), Nottingham University Business School China, University of Nottingham Ningbo China
Award Date: 11 Nov 2023
Master, M.A. in Business Analytics, The Unviersity of Warwick
Award Date: 1 Nov 2019
Bachelor, B.S. in International Business and Economics, Nottingham University Business School China, University of Nottingham Ningbo China
Award Date: 1 Jul 2017
Research areas
- user behaviour
- customer engagement
- live streaming
- team diversity
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Projects
- 2 Active
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国家自然科学基金青年科学基金项目（C类） “娱乐直播用户不良行为识别与动态治理机制研究” Young Scientists Fund (C) of the National Natural Science Foundation of China (NSFC: 72502020)
Song, X. (PI)
1/01/26 → 31/12/28
Project: Governmental Research Project
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Unfolding User Engagement in Live Streaming Co-broadcasting
Song, X. (PI)
27/11/25 → 1/12/27
Project: Internal Research Project
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Unpacking live streaming addiction: The perspective of self-presentation
Song, X., Liu, X., Zheng, S. & Xu, W., 2026, (Accepted/In press) In: Journal of Retailing and Consumer Services.Research output: Contribution to journal › Article › peer-review
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The Role of Reciprocal Rivalry in Dyadic PK: Empirical Insights from Entertainment Live Streaming
Song, X., Fu, M., Fang, J., Tan, C.-W. & Chong, A. Y. L., 2025, Academy of Management Proceedings. Vol. 2025. p. 22261 1 p.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Turning the wheels of engagement: Evidence from entertainment live streaming
Song, X., Fu, M., Fang, J., Cai, Z., Tan, C.-W., Lim, E. T. K. & Chong, A. Y. L., 2024, In: Journal of the Academy of Marketing Science. p. 1-26 26 p.Research output: Contribution to journal › Article › peer-review
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Unrevealing the Dynamic Impact of Extended Reality Adoption on Offline Channel Performance
Fang, J., Xiong, B., Li, W. & Song, X., 2023.Research output: Contribution to conference › Paper › peer-review
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Disentangling the Effect of Shared Experience on Emotional Arousal in Entertainment Live Streaming
Song, X., Fu, M., Fang, J., Cai, Z. & Chong, A., 2022.Research output: Contribution to conference › Paper › peer-review
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ACM Special Interest Group on Computer-Human Interaction (SIGCHI) (External organisation)
Song, X. (Member)
1 Jul 2024 → …Activity: Membership › Membership of board