Personal profile
Personal profile
Dr Xiao (Lucia) Lu is a scholar of creative industries. Her research agenda centres on cultural production, policy governance, and digital transformation in China’s cultural and creative sectors, with empirical emphasis on the video game industry and digital heritage to explore the dynamics of policy, technology, and creative practice in contemporary China. Her scholarly works examine how generative AI and digital methods are reshaping cultural production, industrial governance, and heritage representation in Chinese cultural and creative industries.
Lucia's work is also grounded in the investigation of a diverse range of arts and entertainment forms, including music, theatre, museum, fashion, film, and dance. This cross-domain perspective has equipped her with a holistic and systematic understanding of the cultural and creative industries as an integrated ecosystem.
Since 2017, she has lectured undergraduate and postgraduate students at Goldsmiths, Middlesex University, and UCA Business School for Creative Industries. Beyond her academic pursuits, Lucia has gained experience working with various cultural organisations in China and the UK, including the National Centre for the Performing Arts in Beijing, Ogilvy & Mather, Battersea Arts Centre, and Asia House Arts Learning. Furthermore, she has been invited to speak on topics such as video games and soft power as well as generative AI and copyright, with her insights featured in the Straits Times and CNA (Singapore).
Research interests
GenAI and cultural production
Cultural policy and digital governance
Creativity and cultural entrepreneurship
Teaching
MSc Cultural and Creative Industries
MSc Entrepreneurship and Innovation Creative Technology Pathway
BA Arts Technology and Entertainment with Contemporary Entrepreneurialism
PhD in English, Culture and Communication
Awards and honours
Goldsmiths PhD Student Bursary (£1,400)
Climate-KIC Sustainability and Entrepreneurship Summer School Scholarship (€6,000)
Full PhD Scholarship from China Scholarship Council
First Prize China National Scholarship (¥5,000)
Education/Academic qualification
PhD in Creative and Cultural Entrepreneurship, Goldsmiths, University of London
Postgraduate Certificate (PGCert) in Creative Education, University for the Creative Arts
MA in Media and Advertising, University of Leicester
BA in Drama, Film, TV and Literature, National Academy of Chinese Theatre Arts
Research areas
- Sociology of Culture
- Cultural Entrepreneurship
- Cultural Policy
- GenAI
- Digital Humanities
- Creative Industries
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
-
SDG 3 Good Health and Well-being -
SDG 8 Decent Work and Economic Growth -
SDG 9 Industry, Innovation, and Infrastructure -
SDG 12 Responsible Consumption and Production
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
- 2 Finished
-
Reviving the Past: Transforming 2D Heritage Treasures into 3D Marvels for Museum Exhibitions
1/01/24 → 1/01/25
Project: Internal Research Project
-
From Practitioner to Researcher-Practitioner: A Practice-As-Research Model for the Capstone Project of an Arts and Technology Program
Lu, X. & Lau, K., 2026, In: American Journal of Arts Management.Research output: Contribution to journal › Article › peer-review
Open Access -
The Legal Boundaries of Creativity: Exploring How China's Copyright Law Regulates AI-Generated Content in Video Game Development
Lu, X., 2026, In: International Journal of Cultural Policy.Research output: Contribution to journal › Article › peer-review
-
From Copycat to Magical Monkey: Understanding the Video Game Development Culture in China
Lu, X. & Liu, H. Y., Jun 2025, In: European Journal of Cultural Studies. 29, 1, p. 83-100 18 p., 13675494251348356.Research output: Contribution to journal › Article › peer-review
-
Platformisation of Performing Arts and Streaming Culture in China
Lu, X., 1 Sept 2025, Handbook of Creative Industries. degruyterResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
-
Reviving Textile Heritage: AI-Driven Innovation Practices in Museum Exhibitions
Lu, X., Dong, Y. & Liu, H., 2025, Artificial Intelligence in the Cultural and Creative Sectors: Opportunities, Challenges and Transformations. RoutledgeResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
Activities
-
数字化背景下非物质文化遗产知识产权困境与治理对策
Lu, X. (Speaker) & Yan, Y. (Speaker)
May 2026Activity: Talk or presentation › Presentation at conference/workshop/seminar
-
From wuxia games to AI-powered microdramas, China sharpens its soft pwoer playbook
Lu, X. (Speaker)
2026Activity: Talk or presentation › Invited talk
-
Lights, camera, algorithm: China’s AI microdramas go viral - but spark copyright fears
Lu, X. (Speaker)
2026Activity: Talk or presentation › Invited talk
-
Preservation, Production and Reproduction
Brillhart, A. (Organiser), Zhang, X. (Organiser), Tang, B. (Member of programme committee), Schnabel, M. A. (Participant), Han, J. (Chair), Kuang, X. (Chair), Williams, E. (Chair), Chen, G.C.-F. (Chair), Traynor, K. (Chair), Lu, X. (Chair), Bandyopadhyay, S. (Participant), Tao, Y. (Participant), Winter, T. (Participant), Baek, M. J. (Participant), Vichnevetskaia, A. (Participant), Zhu, Y. (Participant), Wu, K. (Participant), Zhang, Y. (Participant), Hu, W. (Participant), Han, Z. (Participant), Zhang, L. (Participant), Li, Y. (Participant), Corti, E. (Participant), Zhu, Y. (Participant), Azadian Qomi, M. (Participant) & Cui, N. (Participant)
29 Aug 2025 → 30 Aug 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
-
How AI Reshapes Artistic Creation and Aesthetics
Lu, X. (Speaker)
14 Jun 2025Activity: Talk or presentation › Invited talk