Personal profile
Personal profile
Wai Kit started her career at Television Corporation of Singapore and was later renamed as MediaCorp, produced dramas and nominated for Best Drama award in Star Awards 2001, Singapore. She returned to All Asia Broadcast Centre ( A Malaysian and ASEAN digital-first media and lifestyle company in the Digital, TV, Radio and Commerce space) as producer to develop the First Malaysia Chinese Reality Game show. She also produced variety shows, musical programmes and kids programmes before she joined the local IPTV as the Head of Production Planning and Contents for the station and visited Film markets (such as Busan Film Festival, TIFF, HKiFF, Asia tv forum and market and etc) to sourcing for the contents.RESEARCH INTEREST:Innovative teaching and learning pedagogy with the implementation of technologies in class.In the field of media industry studies: AR and AI usage in digital media contents.COURSES TAUGHT:FTA118 Studio Roles and ResponsibilitiesFTA230 Global Media and Entertainment
Research interests
In the field of media industry studies: AR and AI usage in digital media contents.
Innovative teaching and learning pedagogy with the implementation of technologies in class.
Experience
Lecturer - University Tunku Abdul Rahman - 2006-2008
Head of Production Planning and Content - DeTV - 2008 till 2012
Senior Lecturer - Taylors University - 2012 till 2022
Asst. Professor of Practice - XJLTU - present
Awards and honours
2022; The 7th International SEARCH Conference 2022, Best Presenter (Perception of University students toward the use AI voice in Explainer videos)
2022: The 2022 edition of International University Carnival on E-Learning (IUCEL) Gold Award, University, University Putra Malaysia (Classroom Of Future With E-Gage-Ment: •To Enhance Students Experience In Virtual Learning Environment).
2022: The International E-Content Development Competition 2022 (eConDev 2022) Bronze award, Universiti Teknologi MARA (UiTM), (Develop online reflective journals for Community Service Initiative)
2021: Emas Award (Gold Award -Immersive Learning) The Exemplary Meritorious Academic Staff Award 2021 (Special Edition)
2021: The 2021 edition of International University Carnival on E-Learning (IUCEL) Silver Award, University Utara Malaysia (Leading futuristic class with Holographic)
2021: The 2021 edition of International University Carnival on E-Learning (IUCEL) Silver Award, University Utara Malaysia (Partner AnITiME) together with Durairajan Ramachandram
Putra InnoCreative Carnival In Teaching And Learning 2019- Silver Award, University Putra Malaysia.
The 2019 edition of International University Carnival on E-Learning (IUCEL) Silver Award, University Malaysia Sarawak.
The Anugerah Khas Yb Menteri Pendidikan Malaysia: Reka Bentuk Kurikulum Dan Penyampaian Inovatif Tahun 2018 (AKRI 2018)- Third place for Anugerah Pengalaman Pembelajaran Imsersif Teradun (Blended)
2015: Spark Award Bronze Award for Innovative Module Site, Taylor’s University
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 16 Peace, Justice and Strong Institutions
Fingerprint
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Collaborations and top research areas from the last five years
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Transnational Audiences and Cultural Translation: Exploring the Global Appeal and Localization Practices of the Marvel Cinematic Universe
Leong, W. K., 5 Jun 2025.Research output: Contribution to conference › Paper
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Perception of university students towards the use of artificial intelligence-generated voice in explainer videos
Leong, W. K., Chew , Y.-Y., Zulkifli, B. & Kho , S. N., 17 Apr 2023, In: SEARCH Journal of Media and Communication Research. Special Issue: SEARCH 2022 Conference, Online ISSN: 2672-7080, p. 77-89 13 p., Online ISSN: 2672-7080.Research output: Contribution to journal › Article › peer-review
8 Citations (Scopus) -
The effect of personal locus in media literacy on youth’s interpretation of violent media messages
Kit, L. W. & Nie, K. S., 2022, In: SEARCH Journal of Media and Communication Research. 14, 3, p. 91-103 13 p.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Mashal Khan case: A comparative analysis of newspaper editorials
Ul Hassan, A. A., Iqbal, H., Fazal, H. & Kit, L. W., 2021, In: SEARCH Journal of Media and Communication Research. 13, 3, p. 71-81 11 p.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
Photography through the u-learning approach
Kit, L. W. & Fong, N. Y. L., Feb 2019, In: Journal of Engineering Science and Technology. 14, p. 204-214 11 p.Research output: Contribution to journal › Article › peer-review
Activities
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AFCT Undergraduate Open Day
Ye, X. (Organiser), Sun, J. (Participant), Liu, Y. (Participant), Leong, W. K. (Participant) & Yu, Y. (Participant)
28 Mar 2026Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …
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TV Production Programme Student Bingbo
Andriano-Moore, S. A. (Participant) & Leong, W. K. (Organiser)
11 Sept 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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TV Show People's Choice Awards
Andriano-Moore, S. A. (Participant) & Leong, W. K. (Organiser)
26 Mar 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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TV Production Y1 Recruitment Event: TV Show Fesatival
Andriano-Moore, S. A. (Organiser), Leong, W. K. (Participant), Wang, K. (Organiser), Shi, T. (Organiser), Guo, Y. (Organiser) & Lowden, D. (Organiser)
12 Mar 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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TV Production Y1 Recruitment Event: Meet TV Production Students and Staff
Andriano-Moore, S. A. (Organiser) & Leong, W. K. (Organiser)
11 Mar 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …