Projects per year
Personal profile
Personal profile
Dr. Tong Wu is currently an Assistant Professor at Xi'an Jiaotong-Liverpool University. She earned her PhD in technology management from the University of Technology Malaysia. Prior to joining XJTLU, she has worked in few prestigious technological centers such as Center for Artificial Intelligence and Robotics and Ocean Thermal Energy Centre, UTM in facilitating the innovation and commercialization of research projects, building partnerships with industry in the fields of healthcare, field robotics, and agriculture, and working with affiliated companies and spin-offs through market research, regulatory and business development processes. She has also worked with start-ups to provide business consultancy, training, and market research. Her professional and academic interests are in the area of business model innovation, digital transformation, sustainable business practices, and entrepreneurship education
Research interests
Corporate strategy and technology
Strategic management
Business model innovation
Digital transformation
Teaching
ENT101TC-Introduction to Innovation and Entrepreneurship. Module leader.
ENT102TC-Entrepreneurship concepts and practice. Co-teacher.
ENT104TC-Futurology and business opportunities. Co-teacher.
ENT103TC-Creative Innovator's Toolkit. Module leader.
ENT105TC- Strategic Intelligence. Module leader.
ENT201TC- Business model generation. Co-teacher.
Awards and honours
PhD outstanding dissertation award (2021)
Dean’s award for outstanding academic performance (2012)
MJIIT postgraduate scholarships, University of Technology Malaysia (2015-2019)
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
BSc. University of Technology Malaysia 2012
PhD, University of Technology Malaysia 2021
Research areas
- business model
- entrepreneurial education
- Open innovation
Person Types
- Staff
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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TDF2425-R30-273: Syntegrative Education Exploration across EEH and CCTC: Bridging General Education and Entrepreneurship Education from SIP to TC Campus
Liu, K. (PI), Ning, R. (CoI), Seet, J. (CoI), Zhan, J. (CoI), Lo, J. (CoI), Shen, X. (CoI), Wu, T. (CoI), Wang, J. (CoI), Zhang, B. (CoI) & Yang, J. (CoI)
1/09/25 → 31/08/27
Project: Internal Research Project
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CoESE: Deepening the collaboration with governments to breed syntegrative entrepreneurship: The vital role of research centers
Huang, W. (PI), He, T. (Team member), Wu, T. (Team member), Zhu, Y. (Team member), Liu, J. (Team member), Xiang, M. (Team member), Zhang, W. (Team member), Hu, B. (Team member), Zhang, J. (Team member) & Lin, Y. (Team member)
30/06/25 → 31/05/27
Project: Internal Research Project
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CoESE: EIS (EEH+Industry+Society) TechUp Alliance Accelerates the Prototype Development of Student’ Entrepreneurial Syntegrative Projects
Zhang, B. (PI), Wu, T. (Team member), Lo, J. (Team member), Liu, K. (Team member), He, T. (Team member), Zhao, Y. (Team member), Zhang, F. (Team member), Dang, K. (Team member), Hu, B. (Team member), Song, J. (Team member) & Huang, T. (Team member)
30/06/25 → 31/05/27
Project: Internal Research Project
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Syntegrative Education Exploration for Digital Intellectual Property: Bridging Legal Education and Entrepreneurship Education at XEC
Liu, K. (PI), Williams, C. (Team member), Zhang, X. (Team member), King, A. (Team member), Chen, S.-H. (Team member), Lo, J. (Team member), Wu, T. (Team member), Hu, B. (Team member), Zhang, W. (Team member), Shen, X. (Team member), Xie, Q. (Team member) & Yang, J. (Team member)
1/01/25 → 1/01/27
Project: Collaborative Research Project
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The Innovator’s Nexus: Entrepreneurship, AI and Engineering
Wu, T. (PI), Liu, K. (Team member), Huang, W. (Team member), Lo, J. (Team member), Hai, S. (Team member), Zhang, B. (Team member), Perez, V. (Team member), Aul, V. (Team member) & Benitez Garcia, A. (Team member)
1/09/24 → 31/08/26
Project: Internal Research Project
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Building Sustainable Business via Teams: The Impact of Career Calling on Team Efficiency from the Perspective of Team Mutual Accountability
Liu, H., Dong, B., Huang, W., Lo, Y. T., He, T. & Wu, T., 25 Jan 2025, (Accepted/In press) The Proceeding of International Conference on Entrepreneurship, Technology and Social Sciences 2024 (ICETSS 2024). SpringerResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Innovative Teaching Practices in Entrepreneurship Education Within the Context of Xi’an Jiaotong-Liverpool University’s Syntegrative Education Model
Wu, T., 15 Jan 2025, (Accepted/In press) Innovative Teaching Practices in Entrepreneurship Education Within the Context of Xi’an Jiaotong-Liverpool University’s Syntegrative Education Model.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Leadership in the Digital Age: Leveraging AI-Enhanced Training for Peak Performance
Ling, X., Lo, Y. T., Wu, T., Thoo, A. C. & He, T., 2025, Selected Proceedings from the 2nd International Conference on Intelligent Manufacturing and Robotics, ICIMR 2024 - Advances in Intelligent Manufacturing and Robotics. Chen, W., Ping Tan, A. H., Luo, Y., Huang, L., Zhu, Y., PP Abdul Majeed, A., Zhang, F., Yan, Y. & Liu, C. (eds.). Springer Science and Business Media Deutschland GmbH, p. 191-197 7 p. (Lecture Notes in Networks and Systems; vol. 1316 LNNS).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
1 Citation (Scopus) -
Sustainable Technopreneurship In The Restaurant Industry: Exploring The Interplay Of Technology And Social Impact In Intelligent Dining.
Lo, Y. T., Wu, T., Huang, W., Zhang, B. & He, T., 2025, (Accepted/In press) Springerbrief In Applied Sciences And Technology.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Syntegrative Entrepreneurship Education for Engineers: AI-Enhanced Module Through Project-Based Learning
Wu, T., Lo, Y., Huang, W., Hu, B. & Zhang, B., 2025, 2025 International Conference on Artificial Intelligence and Education, ICAIE 2025. Institute of Electrical and Electronics Engineers Inc., p. 706-712 7 p. (2025 International Conference on Artificial Intelligence and Education, ICAIE 2025).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
1 Citation (Scopus)
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ICCE2025 (International Conference on Computers in Education 2025) (Publisher)
Tong Wu (Reviewer)
Jun 2025Activity: Peer-review and editorial work of publications › Publication Peer-review
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2025 International Conference on Artificial Intelligence and Education (ICAIE 2025) (Publisher)
Tong Wu (Reviewer)
May 2025Activity: Peer-review and editorial work of publications › Publication Peer-review
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Sustainable Technopreneurship In The Restaurant Industry: Exploring The Interplay Of Technology And Social Impact In Intelligent Dining. Springerbrief In Applied Sciences And Technology.
Lo, J. (Speaker), Wu, T. (Speaker), Huang, W. (Speaker), Zhang, B. (Speaker) & He, T. (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Innovative Teaching Practices in Entrepreneurship Education Within the Context of Xi’an Jiaotong-Liverpool University’s Syntegrative Education Model
Tong Wu (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar