Projects per year
Personal profile
Personal profile
Dr. Shu-Hsiang (Ava) Chen holds her dual Ph.D.s in Educational Technology and Tourism Development with a specialization in Technology Management and Strategic Development from Chulalongkorn University and Maejo University in Thailand. Before joining the XJTLU Entrepreneur College Taicang campus, she was an Associate Professor at Shantou University Business School and ASEAN Marketing Director at Chilitag Technology Co., Ltd. She also serves as a business consultant for domestic and foreign companies and a board member of Chilitag Technology. Her academic expertise and research areas include technology management and innovation, digital marketing, digital transformation, emerging technology in business applications, and entrepreneurship education. She has published as the first author/co-author of over 30 academic papers and works. She has also participated in several industrial and academic cooperation projects, such as the National Natural Science Foundation of China and the People’s Government of Guangdong Province's funding projects.
Research interests
Technology management and innovation
Emerging technology in business applications
Digital transformation
Digital marketing
Experience
Associate Professor, Entrepreneurship Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverpool University (XJTLU), 2021-09 - Present
MSc Entrepreneurship and Innovation Programme Director, Entrepreneurship Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverpool University (XJTLU), 2021-09 - 2024-12
ASEAN Marketing Consultant Board of Supervisors / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2018-08 - Present
Business Consultant / Shanghai DiCheng Business Management Co., Ltd., Shanghai, China, 2018-05 - Present
Associate Professor, Business School, Shantou University, Guangdong, China, 2018-08 ~ 2021-08.
Adjunct Assistant Professor, National Kaohsiung Marine University; National Pingtung University, 2017-08 ~ 2018-01.
Adjunct Assistant Professor, National Kaohsiung University of Science Technology; National Chiayi University, 2017-08 ~ 2018-07.
ASEAN Marketing Director / Chilitag Technology Co., Ltd., Kaohsiung City, Taiwan, 2016-12 ~ 2018-07.
Project Manager / National Kaohsiung First University of Science and Technology, Kaohsiung City, Taiwan, 2016-02 ~ 2016-10.
Social Media Marketing Manager / Matsu Thai Factory Co., Ltd., Sumutprakarn, Thailand, 2011-06 ~ 2014-09.
Web Designer, Developer Technical Assistant / University of Northern Iowa (UNI) Business Community Services (BCS), IA, U.S.A., 2008-04 ~ 2010-05.
Teaching
- ENT401TC Research Methods for Entrepreneurs (PG Module)
- ENT412TC Entrepreneurship and Innovation (PG Module)
- ENT414TC Technology Management and Innovation (PG Module)
- ENT206TC (now ENT104TC) Futurology and Business Opportunities (UG Module)
- ENT101TC Introduction to Innovation and Entrepreneurship (UG Module)
- MBA courses: Management Information Systems, Digital Marketing
Undergraduate courses: Creativity and Entrepreneurship, Digital Marketing, Management Information Systems, Global Marketing, Intelligent Technology Marketing, Marketing Strategy and Planning, Business Website Design and Management, Intelligent Technology, Marketing Management, Seminar in Educational Technology Communications, Design of Interactive Media for Learning
Personal profile
AY 2023/24 Academic Excellence Award, Teaching Innovation Award, Entrepreneurship and Enterprise Hub.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
Ph.D., Educational Technology & Communications, Chulalongkorn University, Bangkok, Thailand, 2011-2015
Ph.D., Tourism Development, Maejo University, Chiang Mai, Thailand, 2010-2013
MA, Performance & Training Technology, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2008-2010
BA, Management of Information Systems, University of Northern Iowa, Cedar Falls, Iowa, U.S.A., 2004-2008
Research areas
- technology management and innovation
- digital marketing
- digital transformation
- emerging technology in business applications
- Entrepreneurship education
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Bridging Academia and Industry: Advancing Talent Management through Collaborative Research and Syntegrative Projects
Chen, S.-H. (PI), Tian, S. (CoPI), He, T. (Team member), Ahmed, F. (Team member), Seedorf, S. (Team member), Zhu, Y. (Team member), Tan, A. H. P. (Team member), Su, J. (Team member), Ke, Y. (Team member) & Ma, C. (Team member)
1/08/25 → 31/08/27
Project: Internal Research Project
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Syntegrative Education Exploration for Digital Intellectual Property: Bridging Legal Education and Entrepreneurship Education at XEC
Liu, K. (PI), Williams, C. (Team member), Zhang, X. (Team member), King, A. (Team member), Chen, S.-H. (Team member), Lo, J. (Team member), Wu, T. (Team member), Hu, B. (Team member), Zhang, W. (Team member), Shen, X. (Team member), Xie, Q. (Team member) & Yang, J. (Team member)
1/01/25 → 1/01/27
Project: Collaborative Research Project
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Inclusive Module and Short Course Design for Syntegrative Social Entrepreneurship Education
He, T. (PI), Huang, W. (Team member), Zhu, Y. (Team member), Wang, Y. (Team member), Chen, S.-H. (Team member), Jia, Y. (Team member) & Chen, Z. (Team member)
22/07/24 → 31/08/26
Project: Internal Research Project
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The influencing mechanism of SMEs’ innovation output
Chen, S.-H. (PI)
1/07/23 → 30/06/26
Project: Internal Research Project
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Empowering E-bike firms through Syntegrative Education: AI and Fleet Optimization for Sustainable Growth
Ahmed, F. (PI) & Chen, S.-H. (CoI)
Project: Internal Research Project
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Bridging Social and Environmental Impact Through Social Entrepreneurship: Insights from the Shanshui Partners Case Study
Ke, Y., Chen, S.-H. & He, T., 2025, (Accepted/In press) The Palgrave Handbook of Cyberpsychology.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Developing Entrepreneurial Mindset Among Non-Business Majors Through Experiential Learning and AI Tools
Ahmed, F., Lo, Y. T. & Chen, S.-H., 9 Sept 2025, Proceedings of the 26th European Conference on Knowledge Management VOL 1 . IEEE, p. 1-7 772 p.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Open Access -
Editorial: Emerging technologies in events
Tham, A., Chen, S. H. & Yung, R., 8 May 2025, In: International Journal of Event and Festival Management. 16, 2, p. 127-128 2 p.Research output: Contribution to journal › Editorial
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Enhancing Innovation Performance In SMEs Through Digital Transformation: A Literature Review Study Of Digital Capabilities, Strategies, And Value Creation
Ma, C., Ke, Y., Chen, S.-H. & Lo, Y. T., 2025, Springerbrief In Applied Sciences And Technology.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Enhancing Purchase Intention Through Live-Stream Perceived Value: An Exploration Of Price Promotion, Professionalism, Interactivity, And Community In Technopreneurship
Liu, P., Lo, Y. T., Chen, S.-H., Razak, S. S. A. & Tan, B. C., 2025, (Accepted/In press) Springerbrief In Applied Sciences And Technology.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Activities
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20th European Conference on Innovation and Entrepreneurship (Event)
Shu-Hsiang Chen (Member)
Sept 2025 → Aug 2026Activity: Membership › Membership of committee
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9th International Conference on Tourism Research (Event)
Shu-Hsiang Chen (Member)
Sept 2025 → Aug 2026Activity: Membership › Membership of committee
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Sustainability Challenges: How to Keep its Momentum During the Crisis?
Nuntana Nuntana (Speaker), Claus Schreier (Speaker) & Shu-Hsiang Chen (Speaker)
26 Jun 2025 → 28 Jun 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Spatial Anthropology in Sustainable Tourism: Promoting Social and Environmental Benefits through ESG and Value Co-creation
Shu-Hsiang Chen (Supervisor), Tong He (Co-supervisor) & Heeseo Rain Kwon (Co-supervisor)
Jan 2025 → Jan 2028Activity: Supervision › PhD Supervision
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How Servant Leadership Fosters Team Innovation Performance Through Creativity, Synergy and Knowledge Sharing: Roles of AI-Awareness and Power Distance
Fawad Ahmed (Supervisor), Shu-Hsiang Chen (Co-supervisor) & Angelo Pirrone (Co-supervisor)
1 Sept 2024Activity: Supervision › PhD Supervision