Projects per year
Personal profile
Personal profile
h-Index (Google Scholar): 6 i10-index: 4
Dr Samuel Kwok, FCA(UK), FHEA, earned his doctorate in professional studies (Policy Management) from Middlesex University, London, UK. His advisor was Dr Gertrude Shotte. He created a new transdisciplinary path in practice-led research (PLR) for the development of branding narrative policies by creating the - Policy Actors' Group research paradigm and the Role-based Narrative Policy Framework. Dr Kwok's applied-research enterprise includes business cases and industry analysis reports. He engages in educatonal research. His edited books are collected by the libraries of Stanford University, Johns Hopkins University, XJTLU and other renowned institutions. Currently, Dr Kwok is a PhD external examiner for Alliance University, New Delhi, India. He is the editor-in-chief of an international book project: Advancing Pedagogical Research Through Open Science (in progress).
Dr Kwok is a Big Four-trained UK Chartered Accountant. His name is on the FCA Register in the UK as an FCA (UK). He is an expert in Bullion Market and has served the Hong Kong Gold Exchange as a principal advisor for the 'Shenzhen-Hong Kong Gold Connect' project. His monograph 'Strategy of China Bullion Market Integration and its Financial Impact' was published by People's Daily Press, China. Dr Kwok was the director of the MSc Professional Accounting programme from AY2018/19 to AY2023/24. From 2018 to 2019, he oversaw corporate training programmes for CRRC, Sodexo, Santoni, and other companies as the Academic Director of Executive Education. Dr Kwok, is currently the Deputy Head of the Department of Accounting, IBSS.
Prominent national and international media outlets featuring his viewpoints during the last 20 years including Xinhua News Agency (China), 21st Century Business Herald (China), Canvas8 (UK), NHK(Japan), The Campus-Times Higher Education (UK), ABC News (Australia), TATLER Asia, The CONVERSATION (UK), Channel News Asia (Singapore), Sina.com, etc.
Before joining IBSS in 2016, that inter alia, Dr Kwok served two Hong Kong-Listed Companies as CFO of China and General Manager of China, respectively. He then opened his own consultancy firm, working for various government-industry projects. Currently, Dr Kwok is the chair of audit committee of a company listed on the STAR board of the Shanghai Stock Exchange.
Dr Kwok is the recipient of the Teaching Excellence Award from the International Association of Accountants, UK in 2017. He won the IBSS- Contribution to Education Research Award in 2021/22 & 2024/25.
Research interests
Business Education Research, Audit Data Analytics, Bullion Market Integration,, Autoethnography, Role-based Narrative Policy-Actor Framework, Open Science, and Bayes' rules
Teaching
Undergraduate:
ACC304 Accounting Final Year Project
BUS303 Final Year Project - dissertation supervision
ACF104 Foundation of Finance
ACF107 Foundation of Financial Accounting
ACF114 Introduction to Managerial Accounting
MAN303 Final Year Project - dissertation supervision
Postgraduate:
ACC402 Business Planning - Taxation (ICAEW Professional Level paper)
ACC408 Strategic Business Management (ICAEW Advanced Level paper)
ACC411 Integrated Case Study (Seminar on Qualitative Research Method)
ACC411 Scholarly Business Report (FYP) dissertation supervision
ACC409 Business Strategy Management (ICAEW Advanced level paper)
MAN421 Final Individual Project - IMBA
Executive Education:
2025 CRRC - Finance for Non-Finance Manager
2019 Santoni Advance Management Programme – Financial decision for manager
2019 CRRC - Business Simulation Game
2019 SODEXO SMAP A TRAINING - Financial Management
Experience
Deputy Head of the Department of Accounting - 1.2025 to present
Senior Associate Professor - 1.2025 to present
Programme Director of the MSc Professional Accounting 9.2018 to 9.2024
Associate Professor - 7.2019 [Accelerated Promotion] to 12.2024
Academic Director of Executive Education, IBSS - 2018 to 2020
Honorary Lecturer, University of Liverpool - 2016 to 2019
Consultant (Founding project of the Shenzhen-Hong Kong Gold Connect 黄金深港通)- The Chinese Silver and Gold Exchange Society of Hong Kong - 2015 2016
Chief Consultant of the China-Swiss Zhenjiang Eco-industrial Park 中瑞镇江生态产业园- 2014-1016
Adjunct Professor - ZheJiang University - 2014 to 2016
Visiting Professor, HuaZhong Argiculture University - 2014 to 2016
Senior Lecturer - University of Northampton - 2013 to 2016
Adjunct Professor, Shanghai Advance Institute of Finance - Shanghai Jiao Tong University - 2013 to 2014
Adjunct Professor, The University of Hong Kong -SPACE-ICB - 2012 to 2013
General Manager of Eterna (Asia) Limited - 2012 to 2013
Council Member - GLG Research, USA - 2007 to present
Chairman, RUIMA Consulting - 2008 to 2012
Senior Vice President, PAJ Inc. - 2007 to 2007
General Manager of the subsidiaries in China, PEACE MARK (HOLDINGS) COMPANY- HKEX:304 - 2004 to 2007
Deputy General Manager, Asia Commercial Holdings Ltd - 1999 to 2004
CFO (TimeCity), Asia Commercial Holdings Limited - HKEX:104 - 1997 to 1999
Audit Principal, Ernst Young LLP Australia - 1996 to 1997
Senior Auditor, Deloitte Touche Tohmatsu - 1991 to 1996
Auditor, KPMG - 1989 to 1991
Awards and honours
2025 IBSS Award - Contribution to Education Research.
2024 Star of the Year (Professional Engagement) - Department of Accounting, IBSS-XJTLU.
2023 Best Practice-based Paper Award - Conference of Quality Control of Audit Firms. Jointly held by: Southwest University of Finance and Economics (SWUFE), ICAEW, Chongqing CPA Institute.
2022 IBSS Award - Contribution to Education Research.
2019 Suzhou Science and Technology Bureau - appointed as an Industry Expert 苏州市科技局入库专家.
2017 Best Papaer Award, China Gold Association and Shanghai Gold Exchange.
2017 Teaching Excellence Award, The Association of International Accountants - United Kingdom.
2015 Golden Key Award, Zhenjiang City New District Government.
2013 Active Member Award - ACA Lecturer, ICAEW.
2012 GLG Scholar, Gerson Lehrman Group.
2010 Cover Story of the ACCA members magazine - Accounting amp; Business 01/2010 : apos;GOLD STANDARD -Luxury goods CEO talks global ambitionsapos;, ACCA.
2007 member of the HKU FOUNDATION 香港大学基金会成员.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
FCA (UK) - Fellow member of the ACA-ICAEW. [member number: 1645390], Institute of Chartered Accountants of England and Wales
PhD, DProf (Branding Management), Middlesex University, London, United Kingdom. Thesis title: Brand Authenticity of Luxury Products: Exploring the Ruling Relationship between Consumer and Brand as Policy-Actor Groups
Master, MSc(ECom&IComp), School of Computing & Data Science (CDS), The University of Hong Kong
Master, MBA (Marketing), University of Paisley (now: University of West of Scotland)
FHEA, The Academy of Higher Education
External positions
Member of Editorial Board - Journal of International Education, Suwon University
8 Mar 2025 → …
Member of INED Club - Deloitte
1 Jan 2025 → …
Member of Editorial Board, Journal of Applied Accounting Research
1 Nov 2024 → …
Independent Non-Executive Director, CARERay Digital Medical is an A-Share company listed in the Science and Technology Innovation Board STAR Market of the Shanghai Stock Exchange.
23 May 2024 → …
Member, Chartered Accountants Worldwide
1 Mar 2023 → …
Industry Expert, The Bureau of Science and Technology of Suzhou Municipal People's Government.
1 Oct 2000 → …
Research areas
- Business Education Research
- Audit Data Analytics (do-calculus rules)
- Buillion Market
- Narrative Policy Framework
Keywords
- LB2300 Higher Education
- AI and Education
- HM Sociology
- Role Theory
- HF5601 Accounting
- AI Auditing
- HG Finance
Person Types
- Staff
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
Projects
- 5 Finished
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Advancing Pedagogical Research Through Open Science
Kwok, K. K. S. (PI), Yu, P. (PI) & Chapman, J. (Team member)
1/04/25 → 31/12/25
Project: Collaborative Research Project
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Research on the Impact of the New U.S. Administration's Tax Reform and Countermeasures
Zhang, J. (PI), Cheng, P. (PI), Kwok, K. K. S. (PI), Hou, L. (PI), Huang, J. (PI), Huang, Z. (PI) & Zuo, L. (PI)
1/03/25 → 31/12/25
Project: Other
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Exploring the Practice-led Research for Professional Development
Kwok, K. K. S. (PI), Yu, P. (PI) & Le Corre, J. Y. (PI)
27/03/24 → 8/01/25
Project: Collaborative Research Project
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Research on the Impact of Implementing the Global Minimum Tax on the Tax Systems of Major Countries
Zhang, J. (PI), Cheng, P. (PI), Kwok, K. K. S. (PI), Hou, L. (PI), How, S.-M. (PI), Jin, Y. (PI) & Wong, Y. K. (PI)
1/03/24 → 8/11/24
Project: Other
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Applications of Digital Technology in Mainland Chinese Accounting Firms
Cheng, P. (PI), Zuo, L. (PI), Lu, X. (PI), How, S.-M. (PI), Wong, Y. K. (PI), Huang, Z. (PI), Hou, L. (PI), Jiang, Y. (PI), Jin, Y. (PI), Huang, J. (PI), Zhang, L. (PI) & Kwok, K. K. S. (PI)
11/07/23 → 11/05/24
Project: Collaborative Research Project
File
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Exploring practice-led research for professional development
Kwok, K. K. S. (Editor), Yu, P. (Editor) & Le Corre, J. Y. (Editor), 25 Jan 2025, USA: IGI Global. 642 p.Research output: Book/Report/Edited volume › Book › peer-review
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LMS-VR Technology-enabled Experiential Learning in Management Accounting: A Prototype and Instructional Design Guidelines
Le Corre, J. Y., Kwok, S., Zhou, Y. & Simmons, K., 2025, 2025 International Conference on Artificial Intelligence and Education, ICAIE 2025. Institute of Electrical and Electronics Engineers Inc., p. 526-530 5 p. (International Conference on Artificial Intelligence and Education, ICAIE).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Preface: Exploring Practice-Led Research for Professional Development
Kwok, K. K. S., 1 Jan 2025, Exploring Practice-Led Research for Professional Development. IGI GlobalResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Preface
Kwok, S., Yu, P. & Le Corre, J. Y., 1 Jan 2025, Exploring Practice-Led Research for Professional Development. IGI Global, p. xviiiResearch output: Chapter in Book or Report/Conference proceeding › Foreword/postscript
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The Art of Policy-Acting in Branding Management (2025-01-22): Exploring the Role-Based Narrative Policy Framework in the Management Control of Luxury Branding
Kwok, S. K. K., Shotte, G. & Yu, P., 22 Jan 2025, Exploring Practice-Led Research for Professional Development. IGI Global, p. 1-40 40 p.Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
Activities
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PhD Workshop - How to Develop Your Research Diary to Better Prepare for Your VIVA Presentation
Kwok, K. K. S. (Speaker)
9 Oct 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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IBSSxNexGen Educator Forum 2025 -AI & THE AUTHENTICITY OF EDUCATOR - AI Tutoring System (ITS) for a Better Reflective Learning Experience
Kwok, K. K. S. (Speaker)
16 Aug 2025Activity: Talk or presentation › Keynote Speech
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IBSS (BIT Series) - The 13th Business Innovation Technology
Kwok, K. K. S. (Chair)
19 Jul 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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In-Company Consulting Project 2025 - LESAFFRE China - A Competitive Analysis of Lesaffre in the Domestic Chinese Market
Kwok, K. K. S. (Advisor)
1 Jul 2025 → 31 Aug 2025Activity: Consultancy
File -
The Impact of Digital Transformation on Corporate Tax Avoidance - A Case Study in The Chinese Pharmaceutical Industry
Kwok, K. K. S. (Speaker)
17 May 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar