Personal profile
Personal profile
h-Index (Google Scholar): 6 i10-index: 4
Dr Samuel Kwok, FCA(UK), FHEA, obtained his doctorate in professional studies (Policy Management) from Middlesex University, London in UK, under the supervision of Dr Gertrude Shotte. He pioneered a new transdisciplinary approach in practice-led research (PLR) focused on developing of branding narrative policies by establishing the - Policy Actors' Group research paradigm and the Role-based Narrative Policy Framework. Dr Kwok's applied-research includes business cases studies and industry analysis reports, and he is actively involved in educatonal research. His edited volunmes are held in the libraries of prestigious institutions such as Stanford University, Johns Hopkins University, and XJTLU. Currently, he serves as the editor-in-chief of two international book projects: 1. Advancing Pedagogical Research Through Open Science, IGI GLOBAL, USA (ongoing), & 2. Chinese Business and Management Practices - AI Transformation in the Management of Chinese Organizations, LUP, IMPRINT-UoL, UK (ongoing).
Additionally, Dr Kwok acts as an extenal examiner for PhD thesis. His current research focuses on:
1. Applying do-calculus and Bayes' theorem in audit data analytics to evaluate the likelihood and probabilities of auditors changing their mindset from skeptical to suspicious,
2. Practice-led approach on developing branding strategies through the application of role theory within the meso-level narrative policy framework.
Trained as a UK Chartered Accountant with experience at two Big Four firms, Dr Kwok is listed on the FCA Register in the UK as an FCA (UK). He is a specialist in bullion market and has acted as a principal advisor to the Hong Kong Gold Exchange for the 'Shenzhen-Hong Kong Gold Connect' initative. His monograph 'Strategy of China Bullion Market Integration and its Financial Impact', was published by People's Daily Press in China. Dr Kwok served as the director of the MSc Professional Accounting programme from the AY2018/19 through AY2023/24. Between 2018 and 2026, he managed corporate training programmes for CRRC, Sodexo, and Santoni. He acted as the Academic Director of Executive Education feom 2018 to 2019. He currently holds the position of Deputy Head of the Department of Accounting at IBSS, and acting as the Deputy Director of Research Cluster of Excellence (RCE) - Business Education Research.
Over the past 20 years, his perspectives have been featured in leading national and international media outlets such as Xinhua News Agency (China), 21st Century Business Herald (China), Canvas8 (UK), NHK(Japan), The Campus-Times Higher Education (UK), ABC News (Australia), TATLER Asia, The CONVERSATION (UK), Channel News Asia (Singapore), Sina.com, and others.
Prior to joining IBSS in 2016, Dr Kwok held key roles including CFO of China and General Manager of China at two Hong Kong-Listed Companies. He later established his own consultancy firm, undertaking various government-industry projects. Currently, Dr Kwok serves as the chair of audit committee of a company listed on the STAR Market of the Shanghai Stock Exchange.
Dr Kwok received the Teaching Excellence Award from the International Association of Accountants, UK in 2017. He was also honoured with the IBSS- Contribution to Education Research Award for the years 2021/22 and 2024/25.
Research interests
Business Education Research, Open-Source Intelligence, Bullion Market Integration,, Autoethnography, Role-based Narrative Policy-Actor Framework, Open Science, and Bayes' rules
Teaching
Undergraduate:
ACC304 Accounting Final Year Project
BUS303 Final Year Project - dissertation supervision
ACF104 Foundation of Finance
ACF107 Foundation of Financial Accounting
ACF114 Introduction to Managerial Accounting
MAN303 Final Year Project - dissertation supervision
Postgraduate:
ACC402 Business Planning - Taxation (ICAEW Professional Level paper)
ACC408 Strategic Business Management (ICAEW Advanced Level paper)
ACC411 Integrated Case Study (Seminar on Qualitative Research Method)
ACC411 Scholarly Business Report (FYP) dissertation supervision
ACC409 Business Strategy Management (ICAEW Advanced level paper)
MAN421 Final Individual Project - IMBA
Executive Education:
2025, 2026 CRRC - Finance for Non-Finance Manager
2019 Santoni Advance Management Programme – Financial decision for manager
2019 CRRC - Business Simulation Game
2019 SODEXO SMAP A TRAINING - Financial Management
Experience
Deputy Head of the Department of Accounting - 1.2025 to present
Senior Associate Professor - 1.2025 to present
Programme Director of the MSc Professional Accounting 9.2018 to 9.2024
Associate Professor - 7.2019 [Accelerated Promotion] to 12.2024
Academic Director of Executive Education, IBSS - 2018 to 2020
Honorary Lecturer, University of Liverpool - 2016 to 2019
Consultant (Founding project of the Shenzhen-Hong Kong Gold Connect 黄金深港通)- The Chinese Silver and Gold Exchange Society of Hong Kong - 2015 2016
Chief Consultant of the China-Swiss Zhenjiang Eco-industrial Park 中瑞镇江生态产业园- 2014-1016
Adjunct Professor - ZheJiang University - 2014 to 2016
Visiting Professor, HuaZhong Argiculture University - 2014 to 2016
Senior Lecturer - University of Northampton - 2013 to 2016
Adjunct Professor, Shanghai Advance Institute of Finance - Shanghai Jiao Tong University - 2013 to 2014
Adjunct Professor, The University of Hong Kong -SPACE-ICB - 2012 to 2013
General Manager of Eterna (Asia) Limited - 2012 to 2013
Council Member - GLG Research, USA - 2007 to present
Chairman, RUIMA Consulting - 2008 to 2012
Senior Vice President, PAJ Inc. - 2007 to 2007
General Manager of the subsidiaries in China, PEACE MARK (HOLDINGS) COMPANY- HKEX:304 - 2004 to 2007
Deputy General Manager, Asia Commercial Holdings Ltd - 1999 to 2004
CFO (TimeCity), Asia Commercial Holdings Limited - HKEX:104 - 1997 to 1999
Audit Principal, Ernst Young LLP Australia - 1996 to 1997
Senior Auditor, Deloitte Touche Tohmatsu - 1991 to 1996
Auditor, KPMG - 1989 to 1991
Awards and honours
2025 IBSS Award - Contribution to Education Research.
2024 Star of the Year (Professional Engagement) - Department of Accounting, IBSS-XJTLU.
2023 Best Practice-based Paper Award - Conference of Quality Control of Audit Firms. Jointly held by: Southwest University of Finance and Economics (SWUFE), ICAEW, Chongqing CPA Institute.
2022 IBSS Award - Contribution to Education Research.
2019 Suzhou Science and Technology Bureau - appointed as an Industry Expert 苏州市科技局入库专家.
2017 Best Papaer Award, China Gold Association and Shanghai Gold Exchange.
2017 Teaching Excellence Award, The Association of International Accountants - United Kingdom.
2015 Golden Key Award, Zhenjiang City New District Government.
2013 Active Member Award - ACA Lecturer, ICAEW.
2012 GLG Scholar, Gerson Lehrman Group.
2010 Cover Story of the ACCA members magazine - Accounting amp; Business 01/2010 : apos;GOLD STANDARD -Luxury goods CEO talks global ambitionsapos;, ACCA.
2007 member of the HKU FOUNDATION 香港大学基金会成员.
Related documents
Education/Academic qualification
DProf (Branding Management), Middlesex University, London, United Kingdom.
MSc (ECom&IComp), School of Computing & Data Science (CDS), The University of Hong Kong
MBA (Marketing), University of Paisley (now: University of West of Scotland), United Kingdom.
FHEA, The Academy of Higher Education
FCA (UK) - Fellow member of the Institute of Chartered Accountants of England and Wales, United Kingdom. [membership number 1645390].
External positions
Member of Editorial Board, International Journal of Business Strategy and Innovation
5 May 2026 → …
Member, Hong Kong Institute of Non-Executive Directors Association 香港獨立非執行董事協會 (membership number: F0792)
9 Apr 2026 → …
Member of Editorial Board - Journal of International Education, Suwon University
8 Mar 2025 → …
Member of INED Club - Deloitte
1 Jan 2025 → …
Member of Editorial Board, Journal of Applied Accounting Research
1 Nov 2024 → …
Independent Non-Executive Director, CARERay Digital Medical is an A-Share company listed in the Science and Technology Innovation Board STAR Market of the Shanghai Stock Exchange.
23 May 2024 → …
Member, Chartered Accountants Worldwide
1 Mar 2023 → …
Industry Expert, The Bureau of Science and Technology of Suzhou Municipal People's Government.
1 Oct 2000 → …
Research areas
- Business Education Research
- Audit Data Analytics
- Buillion Market
- Narrative Policy Framework
Keywords
- LB2300 Higher Education
- AI and Education
- HM Sociology
- Role Theory
- HF5601 Accounting
- AI Auditing
- HG Finance
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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SDG 4 Quality Education
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SDG 7 Affordable and Clean Energy
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SDG 8 Decent Work and Economic Growth
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SDG 9 Industry, Innovation, and Infrastructure
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SDG 12 Responsible Consumption and Production
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SDG 17 Partnerships for the Goals
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Collaborations and top research areas from the last five years
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Chinese Business and Management Practices - AI Transformation in the Management of Chinese Organizations
Kwok, K. K. S. (PI)
27/04/26 → 5/05/27
Project: Collaborative Research Project
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Advancing Pedagogical Research Through Open Science
Kwok, K. K. S. (PI), Yu, P. (PI) & Chapman, J. (Team member)
1/04/25 → 31/10/26
Project: Collaborative Research Project
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Research on the Impact of the New U.S. Administration's Tax Reform and Countermeasures
Zhang, J. (PI), Cheng, P. (PI), Kwok, K. K. S. (PI), Hou, L. (PI), Huang, J. (PI), Huang, Z. (PI) & Zuo, L. (PI)
1/03/25 → 31/12/25
Project: Other
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Exploring the Practice-led Research for Professional Development
Kwok, K. K. S. (PI), Yu, P. (PI) & Le Corre, J. Y. (PI)
27/03/24 → 8/01/25
Project: Collaborative Research Project
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Research on the Impact of Implementing the Global Minimum Tax on the Tax Systems of Major Countries
Zhang, J. (PI), Cheng, P. (PI), Kwok, K. K. S. (PI), Hou, L. (PI), How, S.-M. (PI), Jin, Y. (PI) & Wong, Y. K. (PI)
1/03/24 → 8/11/24
Project: Other
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GenAIED: Cultural and Pedagogical Catalysts in Higher Education: A theoretical review of workplace management in an intelligent tutoring system learning environment
Kwok, K. K. S., 10 Mar 2026, GenAIED: Cultural and Pedagogical Catalysts in Higher Education: A theoretical review of workplace management in an intelligent tutoring system learning environment. Li, N., Koroleva, D. & Kim, J. (eds.). United Kingdom: Routledge / Taylor & Francis PublisherResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Exploring practice-led research for professional development
Kwok, K. K. S. (Editor), Yu, P. (Editor) & Le Corre, J. Y. (Editor), 25 Jan 2025, USA: IGI Global. 642 p.Research output: Book/Report/Edited volume › Book › peer-review
Open Access -
LMS-VR Technology-enabled Experiential Learning in Management Accounting: A Prototype and Instructional Design Guidelines
Le Corre, J. Y., Kwok, S., Zhou, Y. & Simmons, K., 2025, 2025 International Conference on Artificial Intelligence and Education, ICAIE 2025. Institute of Electrical and Electronics Engineers Inc., p. 526-530 5 p. (International Conference on Artificial Intelligence and Education, ICAIE).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Preface: Exploring Practice-Led Research for Professional Development
Kwok, K. K. S., 1 Jan 2025, Exploring Practice-Led Research for Professional Development. IGI GlobalResearch output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Preface
Kwok, S., Yu, P. & Le Corre, J. Y., 1 Jan 2025, Exploring Practice-Led Research for Professional Development. IGI Global, p. xviiiResearch output: Chapter in Book or Report/Conference proceeding › Foreword/postscript
Activities
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The First Intelligent Engineering 2026: XJTU-XJTLU-UoL Joint Symposium. Topic presented: From Sceptical to Suspicious – Enhancing Fraud Detection in Hotel Revenue Auditing through Causal Audit Data Analytics: Integrating Do-Calculus and Bayesian Reasoning.
Kwok, K. K. S. (Invited speaker)
18 Mar 2026Activity: Talk or presentation › Presentation at conference/workshop/seminar
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PhD Workshop - How to Develop Your Research Diary to Better Prepare for Your VIVA Presentation
Kwok, K. K. S. (Speaker)
9 Oct 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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IBSSxNexGen Educator Forum 2025 -AI & THE AUTHENTICITY OF EDUCATOR - AI Tutoring System (ITS) for a Better Reflective Learning Experience
Kwok, K. K. S. (Speaker)
16 Aug 2025Activity: Talk or presentation › Keynote Speech
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IBSS (BIT Series) - The 13th Business Innovation Technology
Kwok, K. K. S. (Chair)
19 Jul 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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In-Company Consulting Project 2025 - LESAFFRE China - A Competitive Analysis of Lesaffre in the Domestic Chinese Market
Kwok, K. K. S. (Advisor)
1 Jul 2025 → 31 Aug 2025Activity: Consultancy
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