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Kim Kwong Samuel Kwok

Associate Professor of Practice, DProf, FCA


Research activity per year

Personal profile

Personal profile

h-Index: 3

Dr Samuel Kwok is an accomplished Professional Doctorate who actively contributes to the field of accounting and business management. He is a story scientist graduated from Middlesex University London with a DProf degree under the supervision of Professor Gertrude Shotte.  He opened up a new avenue to role-based the narrative policy framework and Policy-actors group research for branding management.  He is also an expert in the international bullion market and has served the Chinese Gold and Silver Exchange, Hong Kong as a chief advisor.  His monograph Strategy of China Bullion Market Integration and its Financial Impact published by People’s Daily Press, China, highlights his exceptional expertise in the field.  Dr Kwok is an FHEA.  He conducts educational research, industry analysis and authoring business cases with a Reprinted version published internationally.

Dr Kwok is the Editor-in-chief of the IGI Globals book projects:

1. Harnessing Technology for Knowledge Transfer in Accountancy, Auditing, and Finance (completed).   2. Exploring the Practice-led Research for Professional Development. (Current)

Dr Kwok is a BIG-Four (namely Deloitte and, KPMG) trained UK Chartered Accountant who is a member of Chartered Accountants Worldwide (CAW).  His name is listed as an FCA on the FCAs Register in the UK. He has several other professional qualifications, including FCCA, HKICPA and, FAIA(Acad).  Dr Kwok has been a member of the ICEC(Institute of Certified E-Commerce Consultants-USA) since he completed his graduate education in Computer Science at the University of Hong Kong with an MSc degree in E-Commerce and Internet Computing. 

Dr Kwok is a member of the Academy of Innovation and Management-London.

With his extensive knowledge and expertise, Dr Kwok was the Academic Director of Executive Education from 2018 to 2019 serving corporate training programmes for CRRC, Sodexo, and Santoni. His views have been featured by major media outlets such as Xinhua News Agency, AB Magazine (ACCA), 21st Century Business Herald, NHK, Jakarta Post, ABC-Australia, The Campus (TIMES Higher Education), The CONVERSATION, and Channel News Asia.  Dr Kwok is a constructive and forward-thinking expert in his field, and his contributions to the industry are invaluable.  

Dr Kwok has public service as follows:

- Bureau of Science and Technology of Suzhou Municipal Peoples Government as an Industry Expert since 2020.  Dr Kwok is a member of the judging panel of the Bureau and participates in its yearly approval meeting of government funding to companies having prominent Artificial Intelligence business projects submitted.  

- as an Independent Non-Executive Director (INED) of the Board of Directors of CARERay Digital Medical (Stock Code: 688607) which is an A-Share company listed in the Science and Technology Innovation Board STAR Market of the Shanghai Stock Exchange.  Dr Kwok is the chairperson of the Audit Committee and a member of the Nomination Committee.

Research interests

Qualitative Research (Autoethnography, Mystery method, Content Analysis)

Branding Management (Narrative Policy-Actor framework)

Education Research (Practice-Based/Practice-Led)

International Bullion Market integration

Audit Data Analytics, Do-Calculas Bayes rules for A.I.-based Audit


Programme Director of the MSc Professional Accounting 9.2019 to present

Associate Professor - 7.2019 [Accelerated Promotion] to present

Academic Director of Executive Education, IBSS - 2018 to 2020

Honorary Lecturer, University of Liverpool - 2016 to 2019

Consultant (Founding project of the Shenzhen-Hong Kong Gold Connect 黄金深港通)- The Chinese Silver and Gold Exchange Society of Hong Kong - 2015 2016

Chief Consultant of the China-Swiss Zhenjiang Eco-industrial Park 中瑞镇江生态产业园- 2014-1016

Adjunct Professor - ZheJiang University - 2014 to 2016

Visiting Professor, HuaZhong Argiculture University - 2014 to 2016

Senior Lecturer - University of Northampton - 2013 to 2016

Adjunct Professor, Shanghai Advance Institute of Finance - Shanghai Jiao Tong University - 2013 to 2014

Adjunct Professor, The University of Hong Kong -SPACE-ICB - 2012 to 2013

General Manager of Eterna (Asia) Limited - 2012 to 2013

Council Member - GLG Research, USA - 2007 to present

Chairman, RUIMA Consulting - 2008 to 2012

Senior Vice President, PAJ Inc. - 2007 to 2007

General Manager of the subsidiaries in China, PEACE MARK (HOLDINGS) COMPANY- HKEX:304 - 2004 to 2007

Deputy General Manager, Asia Commercial Holdings Ltd - 1999 to 2004

CFO (TimeCity), Asia Commercial Holdings Limited - HKEX:104 - 1997 to 1999

Audit Principal, Ernst Young LLP Australia - 1996 to 1997

Senior Auditor, Deloitte Touche Tohmatsu - 1991 to 1996

Auditor, KPMG - 1989 to 1991


ACC408 Strategic Business Management (ICAEW - Advanced Level paper)

ACC304 Accounting Final Year Project

BUS303 (AY) Final Year Project - Dissertation Supervision

ACC411 Integrated Case Study (SBR Supervision Seminar on Qualitative Research Method)

ACC409 Business Strategy Management

ACF104 Foundations of Finance

2019 Santoni Advance Management Programme - Financial decision for manager

2019 CRRC Business Simulation Game

2019 SODEXO SMAP A TRAINING - Financial Management

MAN303 Final Year Project

ACF107 Foundations of Financial Accounting

ACF114 Introduction to Managerial Accounting

MAN421 Final Individual Project for IMBA

Awards and honours

2024  Star of the Year (Professional Engagement) - Department of Accounting, IBSS-XJTLU.

2023  Best Practice-based Paper Award - Conference of Quality Control of Audit Firms. Jointly held by: Southwest University of Finance and Economics (SWUFE), ICAEW, Chongqin CPA Institute.

2022  IBSS Award - Teaching Excellence Award (Contribution to Education Research).

2019  Suzhou Science and Technology Bureau - appointed as an Industry Expert 苏州市科技局入库专家.

2017  Best Papaer Award, China Gold Association and Shanghai Gold Exchange.

2017  Teaching Excellence Award, The Association of International Accountants - United Kingdom.

2015 Golden Key Award, Zhenjiang City New District Government.

2013  Active Member Award - ACA Lecturer, ICAEW.

2012  GLG Scholar, Gerson Lehrman Group.

2010  Cover Story of the ACCA members magazine - Accounting amp; Business 01/2010 : apos;GOLD STANDARD -Luxury goods CEO talks global ambitionsapos;, ACCA.

2007  member of the HKU FOUNDATION 香港大学基金会成员.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 3 - Good Health and Well-being
  • SDG 4 - Quality Education
  • SDG 8 - Decent Work and Economic Growth
  • SDG 9 - Industry, Innovation, and Infrastructure
  • SDG 12 - Responsible Consumption and Production
  • SDG 17 - Partnerships for the Goals

Education/Academic qualification

PhD, DProf (Branding Management), Middlesex University, London, United Kingdom. Thesis title: Brand Authenticity of Luxury Products: Exploring the Ruling Relationship between Consumer and Brand as Policy-Actor Groups

Master, MSc (Ecom&Icom), Department of Computer Science, The University of Hong Kong

Master, MBA (Marketing), University of Paisley (now: University of West of Scotland)

FHEA (pass with Merit), University of Liverpool

Certificate (CASE Master Development Program), CEIBS

Certificate - Fintech on Innovative Banking, Imperial College

Person Types

  • Staff


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