Projects per year
Personal profile
Personal profile
Dr. Nakaya Kakuda is an assistant professor of marketing at International Business School Suzhou (IBSS) of Xian Jiaotong-Liverpool University (XJTLU). His current research interests include consumer novelty perception, online word-of-mouth, and the impact of consumer traits on decision making.https://scholar.google.com/citations?hl=enuser=A3ZSBO4AAAAJ
Research interests
Innovaiton Adoption
Information Processing
Cosnuemr Psychology
Consumer Behavior
Experience
Assistant Professor of IOM -XJTLU- 2022 to Present
Awards and honours
PhD Teaching Award, Department of Marketing- City Univeristy of Hong Kong- 2022
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Education/Academic qualification
BA, University of British Columbia - 2009
MBA, Simon Fraser University - 2015
PhD, City University of Hong Kong - 2022
Research areas
- Marketing
- Consumer psychology
- Consumer behavior
- AI interaction
- Pro-enviromental Behavior
- Sensory marketing
- Personality Traits
- Creativity
- Innovation Adoption and Diffusion
- Information processing
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Detecting AI-Generated Data in Student Research: A Statistical and Machine Learning Approach.
Si, S. (PI), Kakuda, N. (CoPI) & So, T. K. L. (Team member)
1/03/25 → 1/03/27
Project: Internal Research Project
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Unveiling the Spice of Innovation Exploring Gustatory Sensations and Product Evaluation and Pro-environmental Behaviors
Kakuda, N. (PI)
1/01/25 → 31/12/27
Project: Internal Research Project
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Packaging Design and Localization of New Zealand Products Exported to the Chinese Market.
Si, S. (PI), Kakuda, N. (CoPI), Li, Y. (Team member), Kahiya, E. (Team member) & Young, E. (Team member)
1/11/24 → 1/11/26
Project: Internal Research Project
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Flavors, Emotions, and Memories: Exploring Sensory and Physiological Pathways to Enhance Purchase Intentions.
Kakuda, N. (PI), Si, S. (CoPI) & Zheng, J. (CoPI)
1/10/24 → 1/10/26
Project: Collaborative Research Project
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Exploring Product Attributes and Consumer Demand for Pastries and Snacks under Economic and Social Influences.
Kakuda, N. (PI), Si, S. (CoPI) & Zheng, J. (CoPI)
1/10/24 → 1/10/26
Project: Collaborative Research Project
Research output
- 3 Article
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Charging the Soul: Tailoring Five Experiential Marketing Dimensions to Harness the Electric Vehicle's Appeal Across Different Psychological Traits
Zhao, N., Hazrul Nik Hashim, N. M., Kakuda, N. & Si, S., Sept 2025, In: Technology in Society. 82, September 2025, 102902.Research output: Contribution to journal › Article › peer-review
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Crafting Global Green Consumption: The Role of Personality Traits and Experiential Marketing in the Beverage Industry
Zhao, N., Hashim, N. M. H. N., Kakuda, N. & Si, S., 12 May 2025, In: Journal of Global Information Management. 33, 1Research output: Contribution to journal › Article › peer-review
Open Access -
To be or not to be equal: the impact of pride on brands associated with dissociative out-groups
Lu, Y., Wang, Z., Yang, D. & Kakuda, N., 6 Jan 2022, In: Journal of Product and Brand Management. 31, 1, p. 127-148 22 p.Research output: Contribution to journal › Article › peer-review
9 Citations (Scopus)
Activities
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Sustainable Futures (Journal)
Nakaya Kakuda (Reviewer)
24 Jan 2025Activity: Peer-review and editorial work of publications › Publication Peer-review
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Economic Conditions and Consumer Preferences for Coffee: A Data-Driven Analysis of Flavor Trends
Shuyang Si (Supervisor) & Nakaya Kakuda (Co-supervisor)
2025Activity: Supervision › Completed SURF Project
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AI as the New Astrologer? A Comparative Analysis of Algorithmic vs. Traditional Fortune-Telling in Influencing Student Behavior
Nakaya Kakuda (Supervisor) & Shuyang Si (Co-supervisor)
2025Activity: Supervision › Completed SURF Project
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Digitally Empowering Rural China: Technology Access, Usage, and Impact in the Context of Rural Revitalization
Nakaya Kakuda (Supervisor) & Shuyang Si (Co-supervisor)
2025Activity: Supervision › Completed SURF Project
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Journal of Global Information Management (Journal)
Nakaya Kakuda (Member of editorial board)
16 Dec 2024Activity: Peer-review and editorial work of publications › Publication Peer-review