Miaomiao is an Assistant Professor in Marketing, IBSS, Xian-Jiaotong Liverpool University. She currently serves as the Programme Director of the BA Digital and Intelligent Marketing Programme and the Coordinator of the Smart Mobility Analytics Centre (https://smartmobilityanalytics.github.io/).

Before joining IBSS, Miaomiao obtained her PhD degree at Fudan University and worked as a Post-Doc in MS&IS at Fudan University, China. Her research interests lie in the sharing economy, service refusal, smart mobility, advertising, silver economy, and UGC. Her work has been published in leading international journals, such as Decision Support Systems, Journal of Business Research, Transportation Research Part D, and IEEE Transactions on Professional Communication. Her Google Scholar Profile is: https://scholar.google.com/citations?user=H8Y6Z8gAAAAJhl=en

Sharing Economy

Smart Mobility

Advertising

Silver Economy

Service Refusal

UGC (User-Generated Content)

1. Assistant Professor, IBSS, Xian-Jiaotong Liverpool University, China - 2020 to present

2. Post-Doctor, Management Science and Information Systems, Fudan University, China - 2017 to 2020

3. Visiting Scholar, Marshall School of Business, University of Southern California - 2013 to 2014

IOM101 Principles of Marketing

IOM104 Integrated Marketing Communications

IOM306 Marketing Strategy

BUS303 Final Year Project

ECO415 Business Analytics Dissertation

IOM415 Project Management Dissertation

SURF (2024, 2025)

1. Excellent SURF Poster Award, SURF Poster Exhibition Event at XJTLU (2025)

2. Excellent Paper Award Finalist, the 2025 Marketing Science & Innovation International Conference (2025)

3. Excellent SURF Presentation Award, SURF Presentation Event at XJTLU (2024)

4. Best Paper Award, the 6th Thought Leaders’ Conference of Marketing Science and Innovation (2022)