Projects per year
Personal profile
Personal profile
Dr. Merisa Skulsuthavong joined the Department of Media and Communication, XJTLU in 2020. She holds a PhD from Cardiff University. Prior to her current position, she served as a lecturer in the Faculty of Mass Communication at Chiang Mai University.
Research interests
Marketing Communications
Social media and cultural practices
Digital tools in education
Digital culture
Experience
Lecturer, Faculty of Mass Communication - Chiang Mai University
Teaching
COM241 Multimedia PR Campaigns (2020/21 - present)
COM416 Social Media Campaigns (2025/26 - present)
COM152 Representation, Diversity and Identity (2022/23 - 2024/25)
COM264 Digital Media Law and Ethics (2020/21)
COM405 Digital Ethics (2020/21 - 2021/22)
Related documents
Education/Academic qualification
PhD, Journalism, Media and Cultural Studies, Cardiff University, 2016
Master, Creative and Media Enterprises, University of Warwick, 2009
Bachelor, International Business, The Australian National University, 2006
Research areas
- Consumer Culture
- Digital Culture
- Marketing Communication
- Social Media
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 4 Quality Education -
SDG 16 Peace, Justice and Strong Institutions
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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The Representation of Pets on Social Media: Exploring an online ‘Petriarchy’ Society through Discourses and Socio-technical Practices
Skulsuthavong, M. (PI)
1/07/23 → 30/06/27
Project: Internal Research Project
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Noodles/Sen/面
Ke, K. (PI), Miao, H. (Team member) & Skulsuthavong, M. (Team member)
12/10/25 → 26/10/25
Project: Collaborative Research Project
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Constructing ‘sacred’ power in Thai digital amulets through magical pragmatism, design aesthetics, and personalisation
Skulsuthavong, M., 6 Jul 2026, In: Journal of Contemporary Religion. p. 1-21Research output: Contribution to journal › Article › peer-review
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Displaying luxury on social media: Chinese university students' perception of identity, social status, and privilege
Skulsuthavong, M. & Wang, Z., 13 Feb 2025, In: Online Media and Global Communication. 4, 2, p. 316-342 27 p.Research output: Contribution to journal › Article › peer-review
Open Access4 Citations (Scopus) -
Enhancing luck in the digital age with Thai auspicious smartphone wallpapers
Skulsuthavong, M., 14 Feb 2025, In: Humanities and Social Sciences Communications. 12, 1, 202.Research output: Contribution to journal › Article › peer-review
Open Access3 Citations (Scopus) -
Noodles / Sen / 面 art show 2025
Ke Jinde, K. (Producer), Miao, H. (Producer), Skulsuthavong, M. (Other), Yin, X. (Producer) & Shi, J. (Other), 15 Oct 2025Research output: Practice-based research output › Exhibition/ Event/ Festival › Curated works: Physical Exhibition/ Event/ Festival
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Postcards from Suzhou: XR 2024
Ke Jinde, K. (Producer), Miao, H. (Other) & Skulsuthavong, M. (Other), 1 Oct 2024Research output: Practice-based research output › Exhibition/ Event/ Festival › Curated works: Physical Exhibition/ Event/ Festival
Open Access
Activities
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Likes, Shares, and Noodles: How User-Generated Content Drives Food Trends (SURF project)
Skulsuthavong, M. (Supervisor) & Kelvin, K. (Co-supervisor)
2025 → …Activity: Supervision › Completed SURF Project
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AI-Enhanced Learning: Preparing PR Students for a Digital Future
Skulsuthavong, M. (Supervisor)
2025Activity: Supervision › Completed SURF Project
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Reinterpreting Tradition: The Aesthetics of Modern Auspiciousness in Digital Amulets
Skulsuthavong, M. (Speaker)
28 Oct 2024 → 1 Nov 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Project-Based Learning and the Development of Communication Skills: Action Research in a Transnational Education Context
Skulsuthavong, M. (Speaker)
11 May 2024Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Superstition in the Digital Age: A study on Thai digital amulets on social media
Skulsuthavong, M. (Speaker)
5 Jul 2023 → 6 Jul 2023Activity: Talk or presentation › Presentation at conference/workshop/seminar