Dr. Li(Sunny) Pan currently serves as Assistant Professor and Director of Mindfulness Center at the International Business School Suzhou (IBSS) of Xi'an Jiaotong-Liverpool University.

With over 20 years of experience in both industry and academia in the field of marketing, Dr. Pan has extensive multinational industry experience encompassing market consulting, B2B and B2C marketing. She is also the co-founder of TEDxSuzhou. Her consultation clients include Unilever, Abbott, Apple, Amway, Nike, Nissin. Her current academic research focuses on consumer behavior, entrepreneurship and innovation, mindfulness, and healthcare. She has published papers in top academic journals such as the American Journal of Public Health, Journal of Business Research, and Journal of Medical Internet Research. She is Principal Investigator of  grants received from the National Natural Science Foundation of China Young Scientists Fund and Talent Program of Jiangsu Province.

Dr. Pan is Qualified Teacher of Mindfulness-Based Stress Reduction (MBSR) and Seed Teacher of Mindfulness-Based Cognitive Therapy (MBCT). She founded the mindfulness community W.E.leader and is dedicated to promoting the development of the mindfulness industry in China. Her consultation client includes Now, Tide, Juexin, Flow and BrainCo. Her mindfulness teaching focuses on the workplace, leaders, and entrepreneurs, with clients including CRRC, Gaia Works, Prysmian, Fore Sight, and ICBC. She was awarded the "Jiangsu Innovation and Entrepreneurship Doctor" for her research in mindfulness and innovation. She serves as a committee member of the Mindfulness Professional Committee of the China Life Care Association.

Google Scholar: https://scholar.google.com/citations?user=gryO1iYAAAAJhl=en

潘黎博士目前在西交利物浦大学西浦国际商学院担任助理教授、博士生导师、正念中心主任。

潘博士有超过20年的市场营销方面的行业和学术经验，其丰富的跨国行业经验包括市场咨询、B2B和B2C营销，并且是TEDxSuzhou联合创始人，咨询服务客户包括联合利华、雅培、苹果、安利、耐克、日清等。她目前的学术研究重点为消费者行为、创业创新、正念和大健康，曾于American Journal of Public Health, Journal of Business Research, Journal of Medical Internet Research等高水平国内外学术期刊发表论文。她的研究受到国家自然科学基金青年基金（项目主持）和江苏省人才办（项目主持）的资助。

潘博士是正念减压课程（MBSR）合格师资和正念认知疗法（MBCT）种子师资，她发起正念社区W.E.leader并致力于促进正念行业发展，咨询客户包括Now、潮汐、觉心正念、Flow冥想、强脑等。潘博士的正念教学聚焦于职场、领导者和企业家，客户包括中车、盖雅工场、普瑞司曼，睿远、工行等。她因正念和创新方面的研究被授予“江苏省双创博士”，任中国生命关怀协会静观专业委员会委员。

百度学术：https://xueshu.baidu.com/scholarID/CN-B173ZL5J

mindfulness

consumer psychology

entrepreneurship and innovation

Assistant Professor, Xian Jiaotong-Liverpool University, 2021-present

Lecturer, Xian Jiaotong-Liverpool University, 2017-2021

Senior Marketing Manager, WiseHeart, 2016-2017

Account Manager, MicroBenefit, 2015-2016

Teaching Assistant, Xian Jiaotong-Liverpool University, 2014–2015

Research Executive, TNS China, 2007-2008

IOM101 Fundamentals of Marketing

IOM208 Market Research

BUS303 Final Year Project

Li Pan, National Oversea Graduate Study Fund, China Scholarship Council, $19,200. (Jan. 1, 2012 - Dec. 31, 2012)

Li Pan, Jianru Zhang Dissertation Fund, Annual Conference of Journal of Marketing Science, ￥5,000 (Aug. 2010).

Second Third prize of Scientific Research of College Students awarded by Department of Education in Hubei Province, 2004.