Personal profile
Personal profile
Associate Professor, Ph.D, MBA, CHE, EntrepreneurHolding a Ph.D. from The Hong Kong Polytechnic University and an MBA from the Anderson Business School at University of California, Riverside (USA), Dr. Wang has made significant contributions to the field of entrepreneurship and enterprise education. Prior to joining the EEH of XJTLU, Dr. Wang has shared her expertise in business administration and entrepreneurship with students at esteemed institutions such as Beijing International Studies University, Woosong University in South Korea, and Shanghai University. In addition to her academic achievements, Dr. Wang has demonstrated success in the industry through utilizing entrepreneurial skills, deep understanding of industry dynamics, and analytical capabilities as a shareholder of a petrochemical business in Chengdu, and a co-founder of a wholesale travel agency business in Shenyang, China.
Research interests
Research interests encompass organizational behavior, organizational culture, and consumer behavior within the hospitality and tourism industry, extending more broadly to the service sector. Recent work focuses on pedagogical approaches to project-based learning.
Experience
Associate Professor and Supervisor of Graduates, Beijing International Studies University, 2010-2017
Associate Professor and University Regional Director, Woosong University, South Korea, 2017-2023
Teaching Associate Professor, Shanghai University, 2021-2023
Founder and shareholder, 2002-Current
Teaching
Teaching expertise spans hospitality management, business administration, and innovation & entrepreneurship; has served as Year 2 Module Leader for the Intrapreneurship track of Entrepreneurship and Innovation Master Program since joining XJTLU.
Education/Academic qualification
Ph.D, The Hongkong Polytechnic University, 2010
BA, Beijing International Studies University, 2000
MBA, University of California, USA, 2002
Research areas
- Organizational behaviors
- Human Behaviour
- Business Model Redesign & Innovation
- Organizational culture
- Organizational transformation
Person Types
- Staff
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Collaborations and top research areas from the last five years
Research output
- 7 Article
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Storytelling in cultural tourism: the role of language, guides, authenticity and experience in shaping tourist responses
Wang, B., Li, L., Kandampully, J. & Wang, J., 2025, (Accepted/In press) In: Tourism Review. p. 1-22 22 p.Research output: Contribution to journal › Article › peer-review
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Accessible tourism: tourists with physical disability - segmentation based on perceived travel barriers
Tao, C., Huang, S., Wang, J. & Qiao, G., Apr 2024, In: Tourism Review.Research output: Contribution to journal › Article › peer-review
13 Citations (Scopus) -
Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase
Wang, B., Shu, M., Liu, Y., Xie, F. & Wang, J., Nov 2024, In: Journal of Retailing and Consumer Services. 81, 103956.Research output: Contribution to journal › Article › peer-review
4 Citations (Scopus) -
‘Assertive + machine-written’ and ‘non-assertive + human-written’ just feel right: how do language assertiveness and typeface interact to impact environmental messaging persuasiveness in tourism?
Wang, B., Zhang, B., Kandampully, J., Xie, F. & Wang, J., 2024, (Accepted/In press) In: Journal of Sustainable Tourism.Research output: Contribution to journal › Article › peer-review
2 Citations (Scopus) -
Cross-cultural validation of the Chinese cultural value scale in tourism
Huang, S., Xu, J. & Wang, J., Nov 2023, In: Heliyon. 9, 11, e22474.Research output: Contribution to journal › Article › peer-review
Open Access1 Citation (Scopus)