Dr. Zheng is an Associate Professor in Strategy and Innovation and a PhD supervisor, with a focus on interdisciplinary research and a commitment to transforming academic insights into real-world applications. He holds a BSc in Economics, an MSc in International Business, an MRes in Management, and a PhD in Management Studies (specializing in Innovation and Entrepreneurship).

His research integrates the fields of strategy, entrepreneurship, and innovation, providing actionable insights to address the critical challenges that organizations face in today’s rapidly evolving markets. In the field of strategy, Dr. Zheng explores both market strategies (e.g., competitive positioning and differentiation) and non-market strategies, focusing on how firms navigate political, social, and cultural environments to achieve sustainable competitive advantages. His work also examines strategic challenges faced by organizations in dynamic environments, helping them adapt to external changes while maintaining internal alignment and long-term stability.

Dr. Zheng’s research on entrepreneurship investigates the key processes that underpin successful venture creation and growth. His work addresses areas such as resource acquisition (e.g., securing financing and building effective teams), IPO strategies, and the scaling challenges that entrepreneurs encounter. By identifying the drivers of entrepreneurial success, Dr. Zheng provides valuable guidance to both early-stage ventures and established firms seeking innovative pathways for growth.

Dr. Zheng’s research in innovation encompasses a wide range of topics, with a particular emphasis on how organizations drive and manage change to remain competitive in fast-changing markets. He examines both incremental innovation, which focuses on continuous improvements to existing products, services, or processes, and radical innovation, which creates transformative advancements capable of reshaping entire industries. These complementary perspectives highlight the various ways organizations balance short-term improvements with long-term disruptive breakthroughs to achieve their strategic objectives. A significant focus of Dr. Zheng’s innovation research lies in technology management, a critical area that examines how firms adopt and integrate advanced technologies to enhance their innovation capabilities. Within this field, he investigates topics such as digital transformation, lighthouse factory models, and new product development, exploring their role in driving efficiency, adaptability, and competitiveness. In addition, his research on innovation ecosystems examines how collaboration among firms, suppliers, customers, and other stakeholders fosters co-creation, shared knowledge, and sustainable growth. Furthermore, he analyzes innovation performance to identify the key factors that influence the success of innovation initiatives across diverse industries and organizational contexts.

Dr. Zheng’s scholarly contributions are widely recognized, with his research published in top-tier academic journals such as British Journal of Management (ABS4), Regional Studies (ABS 4), International Journal of Operations and Production Management (ABS 4), Decision Support Systems (ABDC-A*), Energy Economics (ABDC-A*), and Transportation Research Part E: Logistics and Transportation Review (ABDC-A*). These publications demonstrate his ability to produce rigorous, high-impact research that addresses real-world challenges in strategy, entrepreneurship, and innovation. Dr. Zheng also contributes to the academic community by serving as a managing editor, associate editor, and ad hoc reviewer for several leading journals.

Beyond academia, Dr. Zheng collaborates extensively with industry leaders, government agencies, and academic institutions to translate his research into practical strategies that drive innovation and foster sustainable growth. His expertise in technology management and innovation ecosystems has helped organizations adopt cutting-edge solutions, optimize innovation processes, and successfully navigate the challenges of digital transformation. Through these collaborations, Dr. Zheng has supported firms in maintaining competitiveness in an increasingly complex and fast-changing global economy.

As an educator and mentor, Dr. Zheng is deeply committed to nurturing the next generation of entrepreneurs and business leaders. He provides guidance to university students and aspiring entrepreneurs in areas such as venture development, product innovation, and strategic growth planning. Known for his ability to simplify complex concepts and translate them into practical advice, Dr. Zheng has inspired many students and entrepreneurs to achieve success. Additionally, he offers consulting services to startups and established firms, focusing on integrating advanced technologies and fostering innovation-driven growth.

郑博士是战略与创新领域的副教授，博士生导师，专注于跨学科研究，致力于将学术成果转化为实践应用。他拥有经济学学士学位、国际商务硕士学位、管理学研究硕士学位（MRes）以及管理学博士学位（研究方向为创新与创业）。

他的研究领域包括战略、创业和创新，为企业应对快速变化的市场挑战提供理论支持和实践指导。 在战略领域，郑博士的研究涵盖市场战略（如竞争定位与差异化）和非市场战略，重点分析企业如何在政治、社会和文化环境中制定应对策略以实现长期竞争优势。他还研究了企业在动态环境下的战略调整，帮助组织在适应外部变化的同时保持内部稳定与一致性。 在创业领域，郑博士的研究聚焦于企业创立和成长的关键环节，包括资源获取（如融资和团队组建）、首次公开募股（IPO）策略以及规模化发展中的挑战。他通过系统分析创业成功的关键因素，为初创企业和成熟公司提供针对性的建议，助力其实现创新发展和持续增长。 在创新领域，郑博士的研究涵盖多个主题，特别关注企业如何通过创新推动变革以保持竞争力。他的研究包括渐进式创新（针对现有产品、服务或流程的持续改进）和颠覆式创新（通过技术突破或商业模式创新推动行业变革）。这些研究展示了企业如何在短期优化与长期突破之间取得平衡，以实现战略目标。 郑博士在技术管理方面的研究具有重要意义，探讨企业如何采用和整合先进技术以提升创新能力。他的研究主题包括数字化转型、灯塔工厂模式和新产品开发，分析这些技术在提高效率、适应性和竞争力中的作用。此外，他还研究创新生态系统，探讨企业、供应商、客户及其他利益相关方如何通过协作促进知识共享、共同创造以及可持续发展。同时，他通过对创新绩效的研究，识别影响创新成功的关键因素，并将其应用于多个行业领域。

郑博士的研究成果发表在多本国际学术期刊上，包括 British Journal of Management (ABS 4)，Regional Studies (ABS 4)、International Journal of Operations and Production Management (ABS 4)、Decision Support Systems (ABDC-A*)、Energy Economics (ABDC-A*) 和 Transportation Research Part E: Logistics and Transportation Review (ABDC-A*)。此外，他还担任多本学术期刊的主编、副主编和审稿人，为学术交流作出重要贡献。 除了学术研究，郑博士还与行业企业、政府机构和学术机构广泛合作，将研究成果转化为实际方案，帮助企业推动创新和实现可持续发展。他在技术管理和创新生态系统领域的专业知识支持企业采用先进技术、优化创新流程，并成功应对数字化转型中的复杂挑战。这些合作为企业在快速变化的全球市场中保持竞争力提供了重要支持。

作为一名教育者和导师，郑博士还为大学生和创业者提供指导，涵盖创业发展、产品创新和战略规划等领域。他擅长将复杂的理论转化为实际建议，帮助学生和创业者实现目标。此外，他还为初创企业和成熟公司提供咨询服务，专注于技术整合与创新驱动型增长。