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20232025

Research activity per year

Personal profile

Personal profile

Huijin (Phoebe) Lu is a Senior Teaching Fellow in in International Business School Suzhou (IBSS) at Xi’an Jiaotong-Liverpool University (XJTLU) since August 2017 and she also served as the Program Director in BSc Information Management and Information Systems from 2019 to 2024. Huijin holds an MSc Information Management and Systems from London School of Economics and Political Science (LSE). Before joining XJTLU, Huijin was a senior consultant in PricewaterhouseCoopers Management and Deloitte specializing in providing various professional financial risk management services to banking and financial industries. Huijin obtained her PhD degree from the University of Liverpool. 

Research interests

E-business Models and Strategies

IS-education 

Social media-based informal and lifelogn learning 

Sense of community and social presence in online or blended learning environment

Experience

Senior Teaching Fellow, Xian Jiaotong-Liverpool University - 2017

Senior Consultant, PricewaterhouseCoopers Management Consulting (Shanghai) Co., Ltd. , Beijing Branch - 2014 to 2017

Consultant, Deloitte Enterprise Management Consulting (Shanghai) Co., Ltd., Beijing Branch - 2013 to 2014

Teaching

Project Evaluation Management

E-Business Models and Strategies

Introduction to Organisation and Management

Final Year Project

Dissertation

Education/Academic qualification

PhD, University of Liverpool UK

Master, London School of Economics and Political Science (LSE)

Bachelor, BSc, University of Liverpool

Bachelor, Xi'an Jiaotong-Liverpool University (XJTLU)

Research areas

  • Education
  • AI-enhanced Learning
  • Social Media
  • IS-education
  • Lifelong Learning
  • Self-directed Learning

Keywords

  • L Education (General)
  • AI-enhanced Learning
  • IS-education
  • Lifelong Learning
  • Self-directed Learning
  • Social Media-based Learning

Person Types

  • Staff

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