Gejun Huang joins the Department of Media and Communication as an assistant professor in 2023. He obtains both his PhD and MA in Media Studies from the University of Texas at Austin. Prior to joining XJTLU, he was a lecturer in the School of Communication at Soochow University.Trained in a multidisciplinary environment, his research builds on the intersection of media industry studies, entrepreneurship studies, and media sociology. His works primarily engage with pressing issues that pertain to the digital game industry, media entrepreneurship, cultural policy and creative economy, digital inequalities, and digital privacy. He has published in renowned journals like Big Data Society, Cultural Trends, Chinese Journal of Communication, American Behavioral Scientist, and among others. His research has also appeared at the annual conferences of ICA, IAMCR, AEJMC, and SCMS. As principal investigator, his research has been supported by a number of organizations and institutions, including Chiang Ching-kuo Foundation for International Scholarly Exchange, Jiangsu Provincial Department of Education, UT-Austin, and Soochow University. His ongoing research project examines the parent-child relationship around digital privacy and gaming in contemporary Chinese household settings.Speaking of teaching, he has delivered undergraduate courses on digital media and society, game industry and game culture, media literacy, and TV studies in both English and Chinese pedagogical settings. He is committed to shaping a vibrant, engaging, and encouraging classroom environment for students to learn, grow, and succeed.

Digital game industry

Media entrepreneurship

Cultural policy and creative economy

Digital inequalities

Digital privacy

Lecturer, School of Communication, Soochow University, 2020-2022

Adjunct Lecturer, School of Film and TV Arts, Xi’an Jiaotong-Liverpool University, 2021

Research Fellow, Center for Entertainment Media Industries Fellowship, The University of Texas at Austin, 2019-2020

Graduate Research Assistant Teaching Assistant, The University of Texas at Austin, 2013-2019

Cultural and Creative Industries in a Digital Economy, 2025

Quantitative Research Methods, 2025

Cultural and Creative Industries in a Digital Economy, 2024

Organizational Communication and Culture, 2024

Quantitative Research Methods, 2024

Artificial Intelligence and Big Data in Society, 2024

Cultural and Creative Industries in a Digital Economy, 2023

Introduction to Digital Media and Communication, 2023

Quantitative Research Methods, 2023

Research Methods for Cultural and Creative Industries, 2022

Introduction to Internet and New Media, 2022

Media and Social Change, 2022

Game Industry and Game Culture, 2021

Introduction to New Media, 2021

Introduction to Media Literacy, 2021

History of Broadcasting, 2021

Media Industries and AI Research Grant, Carsey-Wolf Center at UC Santa Barbara, USD 14,000, 2025

Research Development Fund, Xi’an Jiaotong-Liverpool University, RMB100,000, 2023

Mass Innovation and Entrepreneurship Doctoral Fellowship, Jiangsu Province, RMB150,000, 2021

Excellent Young Scholar, Soochow University, 2020

Center for Entertainment Media Industries Fellowship, UT Austin, 2020

Kyun Hur Fellowship, UT Austin, 2019

Academic Enrichment Fund, UT Austin, 2019

Doctoral Fellowship, Chiang Ching-kuo Foundation for International Scholarly Exchange, USD18,000, 2018

Graduate Dean’s Prestigious Fellowship Supplement, UT Austin, 2018

Moody Fellowship, UT Austin, 2014-2018