Projects per year
Personal profile
Personal profile
Dr. Furong Jia is an Assistant Professor at College of Industry-Entrepreneurs and HeXie Management Research Centre, Xi’an Jiaotong-Liverpool University. Dr. Jia earned her Ph.D. in Information Systems and Marketing from the University of Nottingham Ningbo China. She serves as the visiting scholar in Information Systems at the School of Computing, National University of Singapore.
Her research interests are centered around gamification in digital platforms, e-commerce and behavioral IS. Her research has been published in journals such as Information Systems Journal (ABS 4), Information Technology and People (ABS 3), Electronic Commerce Research and Applications (SSCI Q1), and Industrial Management & Data Systems (ABDC A).
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
Visiting scholar, National University of Singapore
Award Date: 31 Aug 2025
PhD, Information Systems, Nottingham University Business School China, University of Nottingham Ningbo China
Award Date: 21 Jul 2024
Master, Information Systems Management, Loughborough University
Award Date: 18 Nov 2019
Bachelor, Media Management, Beijing Normal University-Hong Kong Baptist University
Award Date: 10 Nov 2018
Research areas
- Information systems
- Digital platform
- Gamification
Person Types
- Staff
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Collaborations and top research areas from the last five years
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Projects
- 2 Active
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Research on Strategies for Enhancing the Integration of Universities with Local Communities to Support Industrial Development in Suzhou
Xu, X. (PI), Jia, F. (Team member) & Li, H. (Team member)
11/11/25 → 31/03/26
Project: Governmental Research Project
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Enhancing Smart Aging for the Elderly through Optimal Gamification Affordances
Jia, F. (PI)
1/01/25 → 31/12/27
Project: Internal Research Project
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Reduce employees' cyberloafing: Insights from role stress when working with generative AI tools
Shou, M., Tong, H., Jia, F., Yu, J. & Zhou, Y., Jul 2025, Pacific Asia Conference on Information Systems (PACIS). AIS/ICIS Administrative Office, PACIS2025-1512Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Anxiety Does Not Mean Bad Performance: Effects of Environmental Factors on Supporting Employees to Deal with AI Anxiety
Tong, H., Shou, M., Bao, X., Jia, F. & Yu, J., 26 Oct 2024, Proceedings of The International Conference on Electronic Business.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Challenges in developing information and communication technology (ICT) use for rural e-governance: An ecology perspective
Shou, M., Jia, F., Yu, J. & Wu, Y., 2024, In: Information Systems Journal. 35, 1, p. 247-278 32 p.Research output: Contribution to journal › Article › peer-review
10 Citations (Scopus) -
Developing urban infrastructure constructions for increasing e-commerce sales: the moderating roles of aging population
Shou, M., Jia, F. & Yu, J., 28 May 2024, In: Industrial Management and Data Systems. 124, 5, p. 1971-1990 20 p.Research output: Contribution to journal › Article › peer-review
6 Citations (Scopus) -
Disentangling e-commerce gamification affordances on recommendation acceptances from a perceived value perspective
Jia, F. & Yu, J., 2024, In: Information Technology and People. 38, 4, p. 1843-1870 28 p.Research output: Contribution to journal › Article › peer-review
11 Citations (Scopus)