Projects per year
Personal profile
Personal profile
Dr. Furong Jia is an Assistant Professor at College of Industry-Entrepreneurs and HeXie Management Research Centre, Xi’an Jiaotong-Liverpool University. Dr. Jia earned her Ph.D. in Information Systems and Marketing from the University of Nottingham Ningbo China. She serves as the visiting scholar in Information Systems at the School of Computing, National University of Singapore.
Her research interests are centered around gamification in digital platforms, e-commerce and behavioral IS. Her research has been published in journals such as Information Systems Journal (ABS 4), Information Technology and People (ABS 3), Electronic Commerce Research and Applications (SSCI Q1), and Industrial Management & Data Systems (ABDC A).
Related documents
Education/Academic qualification
Visiting scholar, National University of Singapore
Award Date: 31 Aug 2025
PhD, Information Systems, Nottingham University Business School China, University of Nottingham Ningbo China
Award Date: 21 Jul 2024
Master, Information Systems Management, Loughborough University
Award Date: 18 Nov 2019
Bachelor, Media Management, Beijing Normal University-Hong Kong Baptist University
Award Date: 10 Nov 2018
Research areas
- Information systems
- Digital platform
- Gamification
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 11 Sustainable Cities and Communities
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Research on the Dilemmas and Governance of Elderly Health Information Services in Jiangsu in the Context of Generative Artificial Intelligence
Jia, F. (PI) & Wang, X. (Team member)
1/07/26 → 30/06/28
Project: Governmental Research Project
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Enhancing Smart Aging for the Elderly through Optimal Gamification Affordances
Jia, F. (PI)
1/01/25 → 31/12/27
Project: Internal Research Project
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Research on Strategies for Enhancing the Integration of Universities with Local Communities to Support Industrial Development in Suzhou
Xu, X. (PI), Jia, F. (Team member) & Li, H. (Team member)
11/11/25 → 31/03/26
Project: Governmental Research Project
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Differential Effects of Challenge versus Hindrance Information Security Policy Demands on Employees' Security-related Precaution Taking Behaviors Presenter Information
Tong, H., Shou, M., Jia, F., Yu, J. & Yao, Z., 12 Jun 2026, Pacific Asia Conference on InformationSystems (PACIS).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Open Access -
Improving the doctor-patient relationship: insights from enhancing the integration of generative artificial intelligence (AI) tools in online medical consultation
Shou, M., Jia, F., Yang, R. & Yu, J., 23 Apr 2026, In: Behaviour and Information Technology.Research output: Contribution to journal › Article › peer-review
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Receive help from friends: the buffer effect of social support on backfires of gamification
Jia, F. & Hu, J., 4 Feb 2026, In: Journal of Services Marketing.Research output: Contribution to journal › Article › peer-review
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Uncovering the Effect of Gamification Stressors on Presenteeism: The Buffering Roles of Justices
Jia, F., Pan, Y., Yu, J. & Teo, H., 17 Jul 2026, Academy of Management Proceedings.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
Open Access -
Reduce employees' cyberloafing: Insights from role stress when working with generative AI tools
Shou, M., Tong, H., Jia, F., Yu, J. & Zhou, Y., Jul 2025, Pacific Asia Conference on Information Systems (PACIS). AIS/ICIS Administrative Office, PACIS2025-1512Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review