Projects per year
Personal profile
Personal profile
Fangfang Hou is currently an assistant professor at Department of Intelligent Operations and Marketing, International Business School Suzhou, Xi’an Jiaotong-Liverpool University. Her research interests include social media, digital innovation, and FinTech. She has published articles in journals including Information Systems Journal (ISJ), Production Planning & Control (PPC), Internet Research (IntR), Information & Management (I&M), Information Technology & People (ITP), and Industrial Management & Data Systems (IMDS). She serves as the Editorial Board Member for IMDS and IntR. Moreover, she plays a significant role in organizing conferences for the Association for Information Systems (AIS), serving as a track chair, associate editor, session chair, or discussant.
Google Scholar: https://scholar.google.com/citations?hl=en&user=ntsPhG0AAAAJ
Research interests
Digital innovation
FinTech
Social media
Experience
Trainer of Postgraduate Researchers, University of Nottingham Ningbo China
Teaching
Contemporary Issues in the Ethics of Business Analytics
Big Data-Applications in Business
Awards and honours
July/August 2025: Highly Cited Paper in the Essential Science Indicators (ESI), ranked in the top 1% in computer science.
Internet Research - Literati Award Winners 2023 Outstanding Reviewer
Best Associate Editor for European Conference on Information Systems (ECIS) 2023
Top cited article 2021-2022 & 2022-2023 in Information Systems Journal
Best Associate Editor for European Conference on Information Systems (ECIS) 2022
Best Reviewer for Pacific Asia Conference on Information Systems (PACIS) 2022
SIGHCI Best Reviewer Award 2021
Best Associate Editor for International Conference on Information Systems (ICIS) 2021
2017 Tri-Campus Postgraduate Prize Awards in The University of Nottingham
Dean’s Honours List in The University of Hong Kong
Education/Academic qualification
Ph.D., The University of Nottingham
Master (Distinction), The University of Hong Kong
Bachelor, Jinan University (Project 211)
Research areas
- Social Media
- FinTech
- Digital Innovation
- Live Streaming
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
Recent external collaboration on country/territory level. Dive into details by clicking on the dots or
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Theatricalizing Interaction: A Dramaturgical Exploration of Value Co-Creation in Live Commerce
Hou, F. (PI)
5/09/25 → 30/09/27
Project: Internal Research Project
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Empowering Programming Education through Role-Playing Chatbot Interactions: The Impact of Anthropomorphism on Student Engagement, Understanding, and Inclusiveness
Ma, T. (PI), Hou, F. (CoPI) & Liu, Y. (CoPI)
1/08/25 → 1/08/28
Project: Internal Research Project
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Human–AI Interaction Mechanisms for AI Virtual Streamer–Enabled Agricultural Live Streaming: A Value Co-Creation Perspective
Hou, F. (PI)
1/01/27 → 31/12/29
Project: Governmental Research Project
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EASE-R1-2526-47: From Answer-Seeking to Understanding: Development of an Understanding-Aware Educational AI Chatbot
30/05/26 → 10/07/26
Project: Internal Research Project
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Promoting prosocial behavior in charitable crowdfunding: visual data analysis using deep learning technique
Hou, F. (PI), Guan, Z. (Team member) & Li, B. (Team member)
1/09/22 → 31/08/25
Project: Internal Research Project
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Leveraging Technology to Cultivate Relational Benefits and Drive Purchases in Live Commerce
Hou, F., Guan, Z., Li, B., Hu, Y. & Lin, B., Mar 2026, In: Industrial Management and Data Systems. 126, 4, p. 1312 1336 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Unraveling the Dark Side of Danmaku: The Effects of Aggressive Danmaku and Original Work’s Attributes on Condensed Clips’ Performance
Xiong, B., Hou, F., Tan, C.-W. & Liu, H., Jun 2026, In: Decision Support Systems. 205, p. 114648Research output: Contribution to journal › Article › peer-review
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Streaming Together: Unraveling Social Experiences in Social Live Streaming Services
Hou, F., Guan, Z., Li, B. & Chong, A. Y. L., Dec 2025, In: Information and Management. 62, 8, p. 104230Research output: Contribution to journal › Article › peer-review
7 Citations (Scopus) -
How Live Stream Session is Developed to Guide Value Co-creation between Streamer and Audience: An Ethnographic Investigation based on Dramaturgical Theory
Lin, B., Wang, Y., Hou, F., Li, B. & Guan, Z., Oct 2024, International Conference on Electronic Business. Vol. 23. p. 235-246Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
1 Citation (Scopus) -
Theorising moderation in the configurational approach: A guide for identifying and interpreting moderating influences in QCA
Ma, T., Cheng, Y., Guan, Z., Li, B., Hou, F. & Lim, E. T. K., May 2024, In: Information Systems Journal. 34, 3, p. 762-787 26 p.Research output: Contribution to journal › Article › peer-review
31 Citations (Scopus)
Activities
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30th Pacific Asia Conference on Information Systems, PACIS 2026 (Event)
Hou, F. (Associate Editor)
4 Jul 2026 → 8 Jul 2026Activity: Peer-review and editorial work of publications › Editorial work
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International Conference on Information Systems (ICIS) (Event)
Hou, F. (Associate Editor)
14 Dec 2025 → 17 Dec 2025Activity: Peer-review and editorial work of publications › Editorial work
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Pacific Asia Conference on Information Systems 2025 (Event)
Hou, F. (Associate Editor)
5 Jul 2025 → 9 Jul 2025Activity: Peer-review and editorial work of publications › Editorial work
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European Conference on Information Systems (Event)
Hou, F. (Associate Editor)
12 Jun 2025 → 18 Jun 2025Activity: Peer-review and editorial work of publications › Editorial work