Personal profile
Personal profile
Dr. Chenwei Li is an Associate Professor and Deputy Program Director of Project Management at International Business School Suzhou, Xian Jiaotong-Liverpool University. She obtained her PhD degree from Faculty of Business and Economics, The University of Hong Kong. She also holds a master degree in Applied Mathematics and a bachelor degree in Statistics. Her research interests focus on social media and consumer behavior, human-computer interaction, fake news dissemination, and information security and privacy. Google Scholar Profile: https://scholar.google.com.sg/citations?user=N9vFnHgAAAAJhl=zh-CNoi=sra
Research interests
Social Media and Consumer Behavior
Human-Computer Interaction
Fake News Dissemination
Information Security and Privacy
Experience
Deputy Director (RCE‑ETI), IBSS, XJTLU, 2026-Present
Deputy Program Director (Project Management), IBSS, XJTLU, 2022-Present
Teaching
IOM421 Project Management Dissertation
IOM407 Social Commerce
ECO405 Business Analytics Dissertation
BUS303 Final Year Project
BUS003 Explore Business
BUS218 Marketing Research
IOM405 Social Media Marketing
Awards and honours
2023 PGCert
2019 Best Paper Award at CNAIS Young Scholar Forum and Doctoral Consortium
2015 Teaching Award For Good Performance in Teaching Students
Education/Academic qualification
PhD, The University of Hong Kong - 2020
Research areas
- Social Media
- Consumer Behavior
- Human-Computer Interaction (HCI)
- Information Dissemination
- Information Security and Privacy
Person Types
- Staff
Fingerprint
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Collaborations and top research areas from the last five years
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Research on the Strategies and Mechanisms for Product Recommendationsin Offline Smart Retail
Li, C. (CoPI)
1/01/26 → 31/12/29
Project: Governmental Research Project
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Research on the Strategies and Mechanisms for Product Recommendations in Offline Smart Retail
Li, C. (PI)
1/01/26 → 31/12/29
Project: Governmental Research Project
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The optimization of online health consultation service based on large language model
Li, C. (PI)
1/07/25 → 31/08/27
Project: Collaborative Research Project
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Development of A Research Topic Narrowing Pilot GAI Tool for FYP and Dissertation Students
Li, C. (CoPI)
1/03/25 → 28/02/27
Project: Internal Research Project
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The construction and application of large language data model based on digital-intelligence integration
Li, C. (PI) & Ni, Z. (Team member)
1/01/25 → 31/12/27
Project: Collaborative Research Project
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Can AI-Powered Non-Player Characters Improve Players' Subjective Well-being in Virtual World Games? A Mixed-Methods Approach
Fu, S., Zhang, Y., Li, C. & Jiang, R., 25 May 2026, In: Information Technology and People.Research output: Contribution to journal › Article › peer-review
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Designing Ethical Brands: The Impact of Logo Frames on Consumer Perceived Brand Ethicality
Zheng, L., Zhu, Y. & Li, C., 22 Feb 2026, In: Asia Pacific Journal of Marketing and Logistics.Research output: Contribution to journal › Article › peer-review
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Which Nonverbal Cues Engage You? The Role of Speakers’ Acoustic Characteristics and Presence in User-Generated Videos
Pan, Z., Wang, L., Li, C. & Lu, Y., 25 Feb 2026, In: Decision Support Systems. 205, 114651.Research output: Contribution to journal › Article › peer-review
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Developing a Framework for Online Review-Based Health Care Service Quality Assessment: Text-Mining Study
Zhang, X., Sun, J., Li, X., Liu, Y. & Li, C., 2025, In: Journal of Medical Internet Research. 27, e66141.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus) -
Digital Business & Consumer Insights on Emerging Social Media Platforms
Li, C., Shen, K. N., Du, Q. & Tafesse, W., 30 Jun 2025, In: Pacific Asia Journal of the Association for Information Systems. 17, 3, p. 113-114Research output: Contribution to journal › Article
Activities
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Journal of Electronic Commerce Research (Journal)
Li, C. (Reviewer)
21 Jul 2025Activity: Peer-review and editorial work of publications › Publication Peer-review
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Information and Management (Journal)
Li, C. (Reviewer)
14 Jul 2025Activity: Peer-review and editorial work of publications › Publication Peer-review
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Internet Research (Journal)
Li, C. (Editor)
1 Jul 2025 → 31 Dec 2026Activity: Peer-review and editorial work of publications › Editorial work
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The 18th China Summer Workshop on Information Management (CSWIM 2025) (Event)
Li, C. (Chair)
28 Jun 2025 → 29 Jun 2025Activity: Membership › Membership of committee
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The 18th China Summer Workshop on Information Management (CSWIM 2025) (Event)
Li, C. (Member)
28 Jun 2025 → 29 Jun 2025Activity: Membership › Membership of committee