As a key member of the Big Data Analytics and Modelling Research Centre at Xi’an Jiaotong-Liverpool University and an adjunct lecturer in Business Analytics at Shanghai Jiao Tong University, Dr. Xu's research focuses on applied artificial intelligence, with a special emphasis on AI ethics in business contexts, cyberspace trust mechanisms, and AI-driven integrative health promotion.

His research papers have been published in top journals in medicine and business, such as Social Science and Medicine (ABS 4, a top journal in social medicine), Journal of Nanobiotechnology (CAS Q1, a top journal in biomedicine), Journal of Business Ethics (FT 50), and among others.

Dr. Xu actively serves in editorial capacities that bridge the social and natural sciences, including Associate Editorships at Humanities and Social Sciences Communications (CAS Humanities Q1 & JCR Q1). He contributes to the Neuroeconomic Management Committee as an executive member under the China Society of Technology Economics, a leading academic society in China. 

He also holds multiple professional certificates, including the Le Cordon Bleu French cuisine chef certificate from France and the Istituto Marangoni Men's Fashion Design certificate from Italy, as well as relevant professional certificates from the American Heart Association, American Sailing Association, American Sports Association, and the Asian Dance Research & Practice Association, among others.

Prior to his Ph.D., Dr. Xu accumulated extensive industry experience, acting as a strategy manager and CEO’s special assistant at Beijing Science Park Development Group—operator of the Zhongguancun Science Parks—and as a senior investment manager for multinational alternative funds （real estate and art）. He was involved in multiple M&A and investment projects, and as a strategy and management consultant he advised firms such as Sheraton Hotels and Resorts, Beijing Tourism Development Committee, China Communications Construction Group, and Beijing Airport Economic Development Co., Ltd. Earlier in his career, Dr. Xu worked part-time in luxury retails at Tokyo, New York, London and Shanghai, gaining cultural insight and consumer knowledge that inform his research. His Google Scholar Profile can be found here: https://scholar.google.com.hk/citations?hl=zh-CN&user=AP7sdYUAAAAJ&view_op=list_works&gmla=AJsN-F6Cuo-7kj2lVhuZoXNCkf9cT4AJ_NuJ12XKUEDQccNDV3x3NfGCBBLD4iE3hwftbFqpCo3iHzgc53NOTF2abNfH7I6hZclA2mzXZ2ptEyDFgpk8ML0.

Business and Art in the Digital Era: Exploring the fusion of commerce and creativity in digital landscapes.

AI-Driven Business and Social Innovation: Investigating how artificial intelligence shapes innovative business models and societal advancements.

Health Systems in the Anthropocene: Studying sustainable health frameworks in the context of human-driven environmental change.

Assistant Professor, Xian Jiaotong-Liverpool University, Suzhou, 2021.07 - present.

Senior Investment Manager, PALM Fund,Hong Kong SAR, 2015- 2017.

Strategy Manager & Special Assistant to the CEO, Beijing Science Park Development (Group) Co., Ltd., Beijing, 2011- 2014.

Event Planning and Execution Manager, Fashion Division, Publicis Groupe, Beijing, 2010-2011

IOM421 Dissertation / Capstone consultancy project

SMO102 Introduction to Human Resource Management

MAN413 Dissertation (MSc MAN)

MAN303 Final Year Project

IOM425 Strategic Business Analysis

2022 Mao Lixiang Family Business Research Best Paper Award, Zhejiang University Mao Lixiang Foundation, 2022.

Emerging Scholar Award, Peking University Economics Forum, 2020.

2020 Mao Lixiang Family Business Research Best Paper Award, Zhejiang Univeristy Mao Lixiang Foundation, 2020.