As a key member of the Big Data Analytics and Modelling Research Centre at Xi’an Jiaotong-Liverpool University and an adjunct lecturer in Business Analytics at Shanghai Jiao Tong University, Dr. Xu's research focuses on applied artificial intelligence, with a special emphasis on AI ethics in business contexts, cyberspace trust mechanisms, and AI-driven integrative health promotion.

His scholarship, which includes work recognized as an ESI Global Highly Cited publication, has been published in leading international journals such as Social Science and Medicine (ABS 4), Journal of Business Ethics (FT 50), Journal of Accounting Literature (ABS 3), International Review of Financial Analysis (ABS 3), Journal of Business Research (ABS 3), Personality and Individual Differences (ABS 3), International Journal of Human-Computer Interaction (CCF B), Business Strategy and the Environment (ABS 3), International Journal of Finance and Economics (ABS 3), and among others. He has also received recognition for his contributions, including the China Family Business Highest Award on two occasions——the Mao Lixiang Family Business Research Award, the Wiley Top Cited Article  Award， and the Wiley China High Contribution Author Award.

Dr. Xu actively serves in editorial capacities that bridge the social and natural sciences, including Associate Editorships at Humanities and Social Sciences Communications (CAS Humanities Q1 & JCR Q1). He contributes to the Neuroeconomic Management Committee as an executive member under the China Society of Technology Economics, a leading academic society in China.

Prior to his Ph.D., Dr. Xu accumulated extensive industry experience, acting as a strategy manager and CEO’s special assistant at Beijing Science Park Development Group—operator of the Zhongguancun Science Parks—and as a senior investment manager for multinational real estate funds. He was involved in multiple M&A and investment projects, and as a strategy and management consultant he advised firms such as Sheraton Hotels and Resorts, Beijing Tourism Development Committee, China Communications Construction Group, and Beijing Airport Economic Development Co., Ltd. Earlier in his career, Dr. Xu worked part-time in luxury retail at Tokyo, New York, London and Shanghai, gaining cultural insight and consumer knowledge that inform his research. His Google Scholar Profile can be found here: https://scholar.google.com.hk/citations?hl=zh-CN&user=AP7sdYUAAAAJ&view_op=list_works&gmla=AJsN-F6Cuo-7kj2lVhuZoXNCkf9cT4AJ_NuJ12XKUEDQccNDV3x3NfGCBBLD4iE3hwftbFqpCo3iHzgc53NOTF2abNfH7I6hZclA2mzXZ2ptEyDFgpk8ML0.

Business and Art in the Digital Era: Exploring the fusion of commerce and creativity in digital landscapes.

AI-Driven Business and Social Innovation: Investigating how artificial intelligence shapes innovative business models and societal advancements.

Health Systems in the Anthropocene: Studying sustainable health frameworks in the context of human-driven environmental change.

Assistant Professor, Xian Jiaotong-Liverpool University, Suzhou, 2021.07 - present.

Senior Investment Manager, PALM Fund,Hong Kong SAR, 2015- 2017.

Strategy Manager & Special Assistant to the CEO, Beijing Science Park Development (Group) Co., Ltd., Beijing, 2011- 2014.

Event Planning and Execution Manager, Fashion Division, Publicis Groupe, Beijing, 2010-2011

IOM421 Dissertation / Capstone consultancy project

SMO102 Introduction to Human Resource Management

MAN413 Dissertation (MSc MAN)

MAN303 Final Year Project

IOM425 Strategic Business Analysis

2022 Mao Lixiang Family Business Research Best Paper Award, Zhejiang University Mao Lixiang Foundation, 2022.

Emerging Scholar Award, Peking University Economics Forum, 2020.

2020 Mao Lixiang Family Business Research Best Paper Award, Zhejiang Univeristy Mao Lixiang Foundation, 2020.