Boyi Jin

Boyi Jin is an Assistant Professor in the Entrepreneurship & Enterprise Hub, Entrepreneur College (Taicang), Xi’an Jiaotong-Liverpool University. His research interests lie in human-AI interaction, digital entrepreneurship, and platform strategy. His work has appeared in the Journal of Business Research (Q1, SSCI, ABS 3, ABDC-A), and he has a chapter in Responsible Innovation Management.

Prior to joining XJTLU, Boyi earned his PhD in Marketing from the University of Nottingham. Before academia, he was a Product Manager at Kuaishou, focusing on advertising platforms and merchant enablement, informing his practice-integrated teaching.