Projects per year
Personal profile
Personal profile
Dr. Zhang obtained her Ph.D. (funded by China Scholarship Council) in Inclusive Design and Creative Technology Innovation from University College Dublin in Ireland, with the thesis title: The Design, Building, Testing, and Evaluation of a Bespoke Virtual Cloud Campus Platform for Irish-Chinese Collaboration Incorporating Cross-cultural Collaborative Games.
Dr. Zhang was an assistant research professor at East China Normal University before joining XJTLU. Her role involved teaching classes on AI in Education, focusing on Cutting-edge Research in Modern Educational Technology. During this time, she also collaborated with industry giants like Tencent and iFlytek, leading projects on AI in education. Dr. Zhang has published over ten high-quality papers as the first and corresponding author, including SSCI, SCI, CSSCI, and ISTP journals. As an independent PI, she is currently leading a significant project of the 2021 China National Youth Project of Education Sciences: the intervention study of a markerless augmented reality cognitive training game on working memory in children with autism in China. She has also successfully completed the projects of 2021 Youth Project of Educational Sciences in the Shanghai Philosophy and Social Sciences Planning and China Postdoctoral Science Foundation. Therefore, Dr. Zhang has extensive experience leading interdisciplinary research in social and natural sciences and excels in designing experimental studies using diverse research methods.
As for entrepreneurial practice, Dr. Zhang co-founded two companies and is currently a consultant for some domestic start-ups. Dr. Zhang's rich experiences conducting innovation and entrepreneurship-related projects and practices testify to her expertise. For instance, Dr. Zhang also takes the role of entrepreneurship mentor at government-backed incubators in Suzhou and Shanghai. Dr. Zhang successfully and continuously organized the 'Win in Suzhou · Win the Future' Venture Contest for International Entrepreneurs in Ireland for six years, significantly contributing to the technological exchange and cooperation between China and Ireland.
Dr. Zhang's research interests are diverse and include commercializing innovative software and hardware products like those in Metaverse, AI, and Robots. Her expertise lies in developing research-based product prototypes that produce practical applications and commercialization. This ability underscores her commitment to translating research into tangible solutions.
Research interests
Entrepreneurship and Innovation
Innovative Learning and Teaching
Serious Game Development
AI and Education
Inclusive Design
Emerging Tech Innovations & Development
Digital transformation
Innovation incubation
Leadership Development
Experience
Assistant Professor, Entrepreneurship and Enterprise Hub, XJTLU, 2024 - Present
Assistant Research Professor, Department of Education Information Technology, East China Normal University, 2020-2024
Postdoctoral Fellowship, College of Education, East China Normal University, 2018–2020
Tutor & Demonstrator, School of Computer Science, University College Dublin, 2014-2018
Teaching
ENT103TC Creative Innovator’s Toolkit-UG
ENT105TC Strategic Intelligence-UG
ENT207TC Digital Startup Lab-UG
ENT301TC Capstone Project-UG
ENT417TC Responsible Digital Innovation and Sustainability (Module Leader)-PG
Awards and honours
2025, Executive Chair, Sub-Conference C1 (Artificial Intelligence in Education/Intelligent Tutoring System and Adaptive Learning), ICCE 2025 (International Conference on Computers in Education), 1–5 December 2025, Indian Institute of Technology Madras, Chennai, India (Publisher).
2025, Teaching Excellence Award, XJTLU Entrepreneur College (Taicang), Xi’an Jiaotong-Liverpool University (2024/25 Academic Year).
2025, Distinguished Instructor for outstanding mentorship in guiding student teams to successfully complete and present their project in the 2025 Rokid University AR Application Innovation Challenge Competition.
2024, Best Paper Award: Exploring the Use of Generative AI for Developing Evaluation Indicators for Innovation and Entrepreneurship Education in China at the International Conference on Entrepreneurship, Technology and Social Sciences (ICETSS 2024), Kuala Lumpur, Malaysia.
2024, Appointed as Mentor of Innovation and Entrepreneurship, Taicang University Science and Technology Park (National Science and Technology Business Incubator), 2024–2027.
2019, Obtained Shanghai “Post-doctoral Excellence Talent Program”
2018, Second Prize of Taicang Global Innovation Competition (Ireland and UK Division). Project: Mobile-based Markerless augmented reality English learning app.
2017, The Champion of the Citadel Dublin Datathon (Win€20,000 Grands), Project: The intelligent rental recommendation system for cost-effective housing in Manhattan, United States. Organizer: Citadel and Citadel Securities, and the winning team is invited to compete $100,000 international prize in New York City. https://www.siliconrepublic.com/innovation/citadel-datathon-dublin
2016, The Champion of the #HackAccessDubin (Win€2,000 Grands), Organizer: Google & Nissan, Topic: to develop technologies for assisting people with disabilities in accessing public transportation: cash prizes and start-up support. https://youtu.be/oCknw-_L9OQ
2016, The Top 10 Excellent Start-up Project in the "Win in Suzhou, Win the future" Venture Contest for International Elites in European, organised by Suzhou, China. Project: Virtual reality technology (VR+VW+AR) creates the future.
2015, The Excellent Project of the 10th “Chun Hui Cup”, organized by the Ministry of Education of the People’s Republic of China. Project: Innovative 3D printer development and design.
2014, The Top 10 Excellent team of the 3D Printer Construction and 3D Design Competition, awarded by the Academy of Innovation, University College Dublin.
2014, Winner of the Graduate Research and Innovation Fund, College of Human Sciences, University College Dublin.
2013, Winner of the Graduate Research and Innovation Fund, College of Human Sciences, University College Dublin.
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
Related documents
Education/Academic qualification
PhD, Educational Technology & Creative Technology Innovation & AI for Education (SMARTlab & Insight), University College Dublin
Master, Educational Technology (Research); Computer and Information Science, Northeast Normal University
Bachelor, Educational Technology, Shenyang Normal University
Research areas
- AI in Education, AR/VR/Metaverse, Syntegrative and Technopreneurial Education, Serious Games Development, Educational Assessment
- AI, Generative Intelligence and Educational Assessment: Exploring AI and generative intelligence to construct literacy frameworks, evaluation systems, and intelligent learning analytics.
- Immersive and Extended Reality Learning Environments and Games (AR/VR/Metaverse): Designing immersive, AI-empowered virtual learning environments and serious games to enhance cognition, collaboration, and intercultural education.
- Syntegrative and Technopreneurial Education Models: Developing AI-enhanced, project-based and industry-integrated pedagogies for innovation, sustainability, and entrepreneurship.
Person Types
- Staff
Fingerprint
- 1 Similar Profiles
Collaborations and top research areas from the last five years
-
TDF2425-R30-273: Syntegrative Education Exploration across EEH and CCTC: Bridging General Education and Entrepreneurship Education from SIP to TC Campus
Liu, K. (PI), Ning, R. (CoI), Seet, J. (CoI), Zhan, J. (CoI), Lo, J. (CoI), Shen, X. (CoI), Wu, T. (CoI), Wang, J. (CoI), Zhang, B. (CoI) & Yang, J. (CoI)
1/09/25 → 31/08/27
Project: Internal Research Project
-
Developing a digital problem-solving ability assessment system for university students in the context of syntegrative education at Xi’an Jiaotong-Liverpool University (XJTLU).
Zhang, B. (PI)
1/07/25 → 30/06/28
Project: Internal Research Project
-
CoESE: EIS (EEH+Industry+Society) TechUp Alliance Accelerates the Prototype Development of Student’ Entrepreneurial Syntegrative Projects
Zhang, B. (PI), Wu, T. (Team member), Lo, J. (Team member), Liu, K. (Team member), He, T. (Team member), Zhao, Y. (Team member), Zhang, F. (Team member), Dang, K. (Team member), Hu, B. (Team member), Song, J. (Team member) & Huang, T. (Team member)
30/06/25 → 31/05/27
Project: Internal Research Project
-
The Innovator’s Nexus: Entrepreneurship, AI and Engineering
Wu, T. (PI), Liu, K. (Team member), Huang, W. (Team member), Lo, J. (Team member), Hai, S. (Team member), Zhang, B. (Team member), Perez, V. (Team member), Aul, V. (Team member) & Benitez Garcia, A. (Team member)
1/09/24 → 31/08/26
Project: Internal Research Project
-
The intervention study of markerless augmented reality cognitive training game on working memory in children with Autism Spectrum Disorder in China (无标记增强现实认知培训游戏对我国自闭症儿童工作记忆的干预研究)
Zhang, B. (PI)
1/09/21 → 30/09/26
Project: Governmental Research Project
-
Dual Perspective Assessment of the Development Level and Characteristics of Intelligent Educational Software in China
Zhang, B., Wang, X., Li, Y., Chen, Y. & Gu, X., 1 Oct 2025, In: SAGE Open. 15, 4Research output: Contribution to journal › Article › peer-review
Open Access -
Exploring the Construction of an Standard AI Literacy Framework for Middle School Student in the Era of GAI: Focusing on the Assessment of AI Application and Innovation
Wu, J., Zhang, B., Liu, J. & Jiang, B., 14 May 2025, Proceeding of 5th International Conference on Artificial Intelligence and Education (ICAIE). IEEEResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
-
Exploring the Use of Generative AI for Developing Evaluation Indicators for Innovation and Entrepreneurship Education in China
Zhang, B., 24 Jan 2025, The Proceeding of International Conference on Entrepreneurship, Technology and Social Sciences 2024 (ICETSS 2024). SpringerResearch output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
-
Sustainable Technopreneurship In The Restaurant Industry: Exploring The Interplay Of Technology And Social Impact In Intelligent Dining.
Lo, Y. T., Wu, T., Huang, W., Zhang, B. & He, T., 2025, (Accepted/In press) Springerbrief In Applied Sciences And Technology.Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
-
Syntegrative Entrepreneurship Education for Engineers: AI-Enhanced Module Through Project-Based Learning
Wu, T., Lo, Y., Huang, W., Hu, B. & Zhang, B., 2025, 2025 International Conference on Artificial Intelligence and Education, ICAIE 2025. Institute of Electrical and Electronics Engineers Inc., p. 706-712 7 p. (2025 International Conference on Artificial Intelligence and Education, ICAIE 2025).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
1 Citation (Scopus)
Activities
-
ICCE 2025 International Conference on Computers in Education
Zhang, B. (Chair)
1 Jun 2025 → 31 Jul 2025Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
-
2025 International Conference on Artificial Intelligence and Education (ICAIE 2025), IEEE
Zhang, B. (Member of programme committee)
May 2025Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …
-
2025 Rokid University AR Application Innovation Challenge Competition-Distinguished Instructor for outstanding mentorship in guiding student teams to win Best Interaction Award
Zhang, B. (Advisor)
Apr 2025 → Aug 2025Activity: Consultancy
-
The International Conference on Entrepreneurship, Technology and Social Sciences 2024 (ICETSS 2024)
Zhang, B. (Chair)
4 Dec 2024 → 5 Dec 2024Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
-
Sustainable Technopreneurship In The Restaurant Industry: Exploring The Interplay Of Technology And Social Impact In Intelligent Dining. Springerbrief In Applied Sciences And Technology.
Lo, J. (Speaker), Wu, T. (Speaker), Huang, W. (Speaker), Zhang, B. (Speaker) & He, T. (Speaker)
2024Activity: Talk or presentation › Presentation at conference/workshop/seminar