Projects per year
Personal profile
Personal profile
Dr. Bingjie Deng is an Associate Professor and the Director of Research at International Business School Suzhou, Xian Jiaotong-Liverpool University. She obtained her Ph.D. degree in Innovation and Information Management from HKU Business School, The University of Hong Kong. Her primary research interests include human-computer and human-robot interaction, social impacts of IT, emotions, and social media. Google Scholar Profile: https://scholar.google.com/citations?user=N4jKRpoAAAAJhl=en. She is an associate editor for IS academic journals and actively contributes to Association for Information Systems (AIS) conferences and workshops, serving as a track chair, associate editor, and program committee member. Dr. Deng is seeking research assistants to contribute to her ongoing research projects. Ideal candidates should possess strong skills in experimental design and/or statistical analysis. Those interested in pursuing PhD studies in the future are especially encouraged to apply.
Research interests
Human-Computer/Robot Interaction, Emotions, Social Impacts of IT
Teaching
IOM201 E-Business Systems
IOM202 E-marketing: Strategies and Techniques
BUS303 Final Year Project
IOM415 - Supply Chain Management Dissertation
IOM421 Project Management Dissertation
Education/Academic qualification
Ph.D., The University of Hong Kong
MEcon, The University of Hong Kong
B.B.A, Beijing Normal-Hong Kong Baptist University
Research areas
- Human-computer/robot interaction
- Emotion
- Social impacts of IT
- Social media
Person Types
- Staff
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being
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Collaborations and top research areas from the last five years
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The impact of emotional expressions in digital content on user behavior: an analysis of mechanism and boundary conditions
Deng, B. (PI)
1/01/24 → 31/12/26
Project: Governmental Research Project
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Visual-aesthetics Design and Robot-aided Decisions
Deng, B. (PI)
1/01/23 → 31/12/25
Project: Internal Research Project
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AI-Generated Creativity: A Systematic Literature Review and Future Agenda
Luo, Y., Deng, B., Xie, Y. & Liu, O., 27 Jun 2026, Proceedings of The 19th China Summer Workshop on Information Management (CSWIM 2026).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Solo Aging and the Marketplace: Identity, Precarity, Power
Hampson, D. P., Deng, B. & Luo, Z., Jul 2026, In: Journal of Public Policy and Marketing. 45, 3, p. 242-244 3 p.Research output: Contribution to journal › Article › peer-review
1 Citation (Scopus) -
Solo Aging and the Marketplace: Identity, Precarity, Power
Hampson, D., Deng, B. & Luo, Z., 10 Mar 2026, (Accepted/In press) In: Journal of Public Policy & Marketing .Research output: Contribution to journal › Comment/debate
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Color Sensitive or Price Sensitive? Testing the Hue Strategy and Framing Strategy on Consumers’ Reservation Intention based on a Facebook A/B Testing
Li, K., Xie, Y., Deng, B. & Willison, R., 2025, Proceedings of the 9th Conference on Marketing Science and Innovation (MSI 2025).Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review
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Gratification in live-streaming: Impact of social comparison and relationships on purchase and continuance intentions
Shi, Y. & Deng, B., 2025, (E-pub ahead of print) In: Industrial Management and Data Systems.Research output: Contribution to journal › Article › peer-review
3 Citations (Scopus)
Activities
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International Conference on Information Systems
Deng, B. (Member of programme committee)
13 Dec 2026 → 16 Dec 2026Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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The 19th China Summer Workshop on Information Management
Deng, B. (Member of programme committee)
27 Jun 2026 → 28 Jun 2026Activity: Participating in or organising an event › Organising an event e.g. a conference, workshop, …
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International Journal of Information Management (Journal)
Deng, B. (Associate Editor)
2026 → …Activity: Peer-review and editorial work of publications › Editorial work
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Evaluating the Impact of Anthropomorphic Emojis on Digital Sustainability Content Engagement
Deng, B. (Speaker)
5 Jul 2025 → 9 Jul 2025Activity: Talk or presentation › Presentation at conference/workshop/seminar
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Asia Pacific Conference on Information Systems
Deng, B. (Participant)
2025Activity: Participating in or organising an event › Participating in an event e.g. a conference, workshop, …