Xun J, Chong T. (2021) “Media engagement and customer value creation: a comparative study of Android versus iOS shoppers”, The Global Conference on Services and Retail Management (GLOSERV 2021) virtual conference. University of Naples Federico II, Naples, Italy & University of South Florida, Tampa, Florida, USA May 11-13

  • Xun, J. (Invited speaker)
  • Tristan Woon Kian Chong (Invited speaker)

Activity: Talk or presentation › Presentation at conference/workshop/seminar

Description

Presented paper accepted by conference proceedings
Period11 May 2021
Held atGlobal Conference on Services and Retail Management (GLOSERV), United States
Degree of RecognitionInternational