Weihan Liang "The impact of the application of metaverse technology in brick-and-mortar shopping malls on consumer purchase intentions based on stimulus organization-response theory and technology acceptance models"

Related content

• Research output

• Touching Without Touch: Emotional and Behavioral Responses to Alternative Haptics in Virtual Reality Shopping Environments

  Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

• Avatars, Agency, and Acquisitions: A Cyberpsychological Perspective on Interactivity and Purchase Intent in Virtual Commerce

  Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

• Managing Metaverse Retailing- Branding, Channel and Consumer Journey: Exploring Practice-Led Research for Professional Development.

  Research output: Book/Report/Edited volume › Book › peer-review

• Integrating Mixed Reality into Traditional Retail: Transforming the Future Shopping Experience

  Research output: Contribution to conference › Paper › peer-review

• Enhancing Virtual Reality Experience: Cognitive Fulfilment’s Impact on Customer Attitude

  Research output: Chapter in Book or Report/Conference proceeding › Conference Proceeding › peer-review

• Managing Metaverse Retailing: Branding, Channel and Consumer Journey

  Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

• Projects

• XIPUI Soft Science Programme 2025

  Project: Internal Research Project