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The Problem Behind the Problem Formulation Process in Advertising Creative Development: A Marketer-Agency Dyadic Pair Perspective of The Creativity Cascade

  • Julie Bilby (Supervisor)

Activity: Supervision › Master Dissertation Supervision

Description

M(Res) Business dissertation. Adjunct (external) supervisor
Period1 Jul 2023 → 10 Dec 2024
ExamineeOwen Smith
Examination held at
  • Macquarie University
Degree of RecognitionInternational