Sustainability Challenges: How to Keep its Momentum During the Crisis?

  • Nuntana Nuntana (Speaker)
  • Claus Schreier (Speaker)
  • Chen, S. (Speaker)

Activity: Talk or presentationPresentation at conference/workshop/seminar

Description

Sustainable leadership refers to a management approach that prioritises long-term ecological, social, and economic aspects in decision-making processes. However, in an era marked by frequent disruptions, organisational leaders face the formidable multi-cultural challenges of balancing immediate survival with long-term sustainability goals. Often, this dilemma forces many organisations to deprioritise long-term sustainability goals, focusing instead on short-term operational and financial strategies essential for immediate survival.
This research explores this critical dilemma through a case study of Le Méridien Hotel in Bangkok. Le Méridien, Bangkok provides a compelling, intercultural context due to its proactive stance on sustainability embedded in its corporate and operational ethos, and its location in a region prone to economic and cultural challenges. The research examines how its management team navigates the intersection of crisis management and sustainable practices during the COVID-19 pandemic, especially where immediate financial health, employee safety concerns, international customer expectations for service quality, and stakeholder pressure for immediate results are paramount.
Period26 Jun 202528 Jun 2025
Event titleSIETAR Switzerland 2025 Conference
Event typeConference
Degree of RecognitionInternational