From Conducting Compliance to Highlighting Branding: The Role and Practices of ESG in GCL

Cao, X. (Speaker)

Department of Strategic Management and Organisations

Activity: Talk or presentation › Invited talk

Description

I was invited to give a talk to introduce the interactive relationship among culture, marketing and sustainability in supporting Chinese MNCs going to overseas market.

Period	25 Jun 2025
Held at	GCL Group Roundtable Discussion, China
Degree of Recognition	Local