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Effect of fear appeal messages in health crisis communication on social media virality and user attitudes

  • Yao, L. (Speaker)
  • S. B. C Ngai (Speaker)
  • Rita Singh (Speaker)
  • Fangfang Chen (Speaker)

    Activity: Talk or presentation › Presentation at conference/workshop/seminar

    Period2023
    Held atIAMCR International Association for Media and Communication Research
    Degree of RecognitionInternational