Color Sensitive or Price Sensitive? Testing the Hue Strategy and Framing Strategy on Consumers’ Reservation Intention based on a Facebook A/B Testing

Activity: Talk or presentation › Presentation at conference/workshop/seminar

Period11 Apr 2025 → 13 Apr 2025
Event titleThe 9th Conference of Marketing Science and Innovation (MSI2025)
Event typeConference
LocationChengdu, ChinaShow on map
Degree of RecognitionInternational