| Period | 1 Jun 2024 → … |
|---|---|
| Degree of Recognition | International |
Related content
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Projects
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XIPUI Soft Science Programme 2025
Project: Internal Research Project
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Research output
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An Exploration of Retail Consumer Behaviour in the Metaverse within the Context of Technological Innovation
Research output: Contribution to conference › Paper › peer-review
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Managing Metaverse Retailing: Branding, Channel and Consumer Journey
Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review
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Avatars in Digital Marketing
Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review