Cheng Ma "To understand the impact of the metaverse on retail consumer behavior"

Related content

• Projects

• XIPUI Soft Science Programme 2025

  Project: Internal Research Project

• Research output

• An Exploration of Retail Consumer Behaviour in the Metaverse within the Context of Technological Innovation

  Research output: Contribution to conference › Paper › peer-review

• Managing Metaverse Retailing: Branding, Channel and Consumer Journey

  Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review

• Avatars in Digital Marketing

  Research output: Chapter in Book or Report/Conference proceeding › Chapter › peer-review