Description
CONTENTIris Ceramica Group promotes the international contest for creative industry professionals “Local Cultures in Global Settings”.
BACKGROUND
At a time of uncertainty about the future, our commitment is to save what we hold most dear: our roots and links to the world we have inherited and that we would like to pass on to the generations to come. To do so, we promote technological innovation that helps to mitigate the impact of industrial production, generating new value from the by-products of its processes; we also nurture conscious communities that share common values and take over on the actions needed to fight climate change. People coming from even very distant contexts are called upon to sign a transcultural pact that strengthens their ties and fosters their actions.
PLACES and PROTAGONISTS
As a fast-evolving multicultural hub and a paradigm of a global community, Dubai is the final destination of the contest. Dubai conveys a narrative that goes beyond the stereotype of a place with no context, promoting the research carried out by a new generation of designers who in their works address the concept of belonging in a dynamic conversation with technology and in collaboration with the broader community of artists, creatives and scientists.
VALUES and BENCHMARKS
The relationship with history and the imagination of a collaborative future are core values of the Contest. The contest aims to foster knowledge of a multiplicity of unique roots and identities, by choosing Dubai as a symbolic place of the global discourse: a melting pot of over 200 nationalities settled in its territory, an inclusive ecosystem of innovation celebrated at the expo, a platform for cultural heritage discourse emphasized in the permanent collection exhibited at Louvre Abu Dhabi, where the common roots of a multifaceted universe are explored.
Burle Marx is elected as a role model in the contest for the impact of his work on design innovation, as well as his ability to abstract the values of local cultures in memorable visuals. His mastery in drawing inspiration from cultural references, from the roots of tradition, imagining a nature that expresses history through colour and the geometry of shapes was in itself a revolution. His disruptive design approach is therefore a benchmark of the contest, which asks participants to abstract their own cultural contexts and transform them into surfaces for modular applications through colour, shape, aggregation methods and surface finishes.
GOALS
Participants are called to design a geometric or figurative pattern for rectangular or square ceramic slabs, which will then be produced using the “Design Your Slab” ceramic printing process developed by Iris Ceramica Group.
The project must meet the requirements of modularity, originality and visual innovation.
The proposed pattern must not be restricted by the limits of the individual slab but must extend over an infinite surface.
Preference will be given to works integrating the deeper significance of the proposal with its employability within contemporary spaces.
Period | 20 Apr 2023 → 31 Jul 2023 |
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Event type | Other |
Location | Dubai, United Arab EmiratesShow on map |
Degree of Recognition | International |
Keywords
- culture
- social welfare
- Cultural Heritage
- Design
- craftsmanship
- Industry collaboration
- materials