Empowering Global Brands through Industrial Design focuses on the pivotal role of industrial design in shaping the future of global brands. As we collectively envision a bright future for design, this talk will explore how the innovation chain and value generation drive competitiveness in today’s markets. By connecting research with design practices, it highlights how industrial design enhances product development and strengthens brand identity and marketing strategies on a global scale. With a focus on creativity, research, and strategic innovation, the talk aims to infuse new vitality into the design industry and inspire fresh perspectives on how brands can thrive in a highly competitive global marketplace. The talk is part of the CIDA's 'Suzhou Industrial Design Salon' in Qingtai Industrial Design Village.
Period
26 Jul 2024
Event title
Innovative Design in the Era of Artificial Intelligence