Description
With the rapid development of visual consumption and traffic economy in the Internet era, a new type of architecture called insta-famous architecture has appeared. People are keen to visit insta-famous architecture and upload their photos to social media, which has become a new lifestyle for city people in recent years. However, few scholars have analyzed the content of the insta-famous architecture photos taken by the public. Based on the theory of the tourists' gaze, this paper examines the photos posted on two famous social media sites by the public featuring three insta-famous bookstores designed by Wutopia Lab as samples to study the visual characteristics of insta-famous architecture by using the content analysis method. Simultaneously, this paper also uses interviews to explore what drives the wider public to take and upload such photos. The results show five visual characteristics in these images: bright color, background wall or windows for shooting, light material, space with depth or sequence, and a readable slogan. The interview results show that architecture is primarily regarded as a cultural or consumption symbol by the public in the Internet era. Mass communication has nothing to do with the traditional architecture evaluation standard but to gain recognition and share the spectacle experience. On this basis, the paper puts forward the characteristics of the architectural gaze and its influence on future architectural design and communication.| Period | Jul 2021 |
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