Description
This guest lecture explores how the concept of the "audience" in filmmaking has evolved, shaped, and reshaped by cultural industries from the early days of cinema and television to today’s era of algorithmic culture. From the establishment of the Academy Ratio in the 1930s to the emergence of AI-driven virtual production, the "audience" has remained an elusive yet central figure. Digital technologies have not only revolutionized traditional film and media production practices but have also prompted streaming platforms to redefine how audiences are conceptualized within the creative industries. This transformation places filmmakers and creators in a complex position, navigating between global mass markets and local audiences—a challenging balancing act shaped by the "guessing game" of big data, often "hidden in the cloud."In this context, this talk introduces the concept of the "imagined audience" as a valuable theoretical framework and a central thread for scholarly research. It highlights how the textual implications of production conditions—shaped by social, technological, cultural, and historical contexts—are embedded in the look and sound of film and media.
| Period | 19 Dec 2024 |
|---|---|
| Held at | Peking University, China |
| Degree of Recognition | National |